What to expect at HousingWire’s Spring Summit

The focus of the Summit is The Year-Round Purchase Market. Record low rates led to a banner year for mortgage lenders in 2020, and this year is expected to be just as incredible.

Increasing lending and servicing capacity – regardless of rates

Business process outsourcing and digital transformation are proven solutions that more companies in the mortgage industry are turning to. Download this white paper for more.

HousingWire's 2021 Spring Summit

We’ve gathered four of the top housing economists to speak at our virtual summit, a new event designed for HW+ members that’s focused on The Year-Round Purchase Market.

An Honest Conversation on minority homeownership

In this episode, Lloyd interviews a senior research associate in the Housing Finance Policy Center at the Urban Institute about the history and data behind minority homeownership.

Real Estate

Julie Schendel, SVP at Wells Fargo, to speak at engage.marketing tomorrow

She'll discuss how to optimize marketing to new homebuyers

As technology continues to develop and adapt, marketers have to be one step ahead of those changes to ensure the right message makes it into the right hands before the competition.

That’s why we’ve invited Julie Schendel, senior vice president of home lending marketing at Wells Fargo to speak at our engage.marketing event tomorrow, June 11, on reaching new homebuyers. 

Schendel has been supporting Wells Fargo’s mission for more than 13 years and is not afraid to play offense on the marketing field. Prior to her tenure at Wells Fargo, she made great strides at the ITA Group in marketing and sales, and was an account executive for Silver Oaks Communications. 

Over the course of her 22-year career in financial services, performance improvement and advertising, Schendel was responsible for managing integrated marketing strategy developments to create brand awareness, drive production, increase market share and create sales engagement.

Her leadership in strategy development and execution ranges from internal and external communications, marketing, advertising, events, offers, recognition, incentive programs and sales support. Schendel also focuses her efforts on effectiveness for consumer direct and business-to-business channels.

With so many new homebuyers emerging this season, marketers need to be well equipped with strategies that will put them at the forefront of buyers’ searches. Schendel will integrate her discussion with her expertise on creating and managing audience segmentation strategies, positioning for products, programs, business lines and integrating messaging across multiple channels and messaging mediums to create synergy.

Schendel is one of many speakers to share their marketing insights at engage.marketing on June 11-12, including Jake Fehling, Sarah DeCiantis, Bobbi Howe, Barbara Yolles, Rick Arvielo, Chelsea Peitz, Alec Hanson, Brian Covey, Cindy McGovern, Kevin Peranio, Haley Parker and many more. Register here.

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