Closing Complex Loans Faster With a Digitized Client Workflow

Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster. event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Home appraisal’s ugly history and uncertain future

This is Part I of a deep dive into the home appraisal industry. Today we explore the origins of the appraisal industry and its current lack of diversity.

The digital journey starts at acquisition

Download this white paper to learn how to build a tech-enabled acquisition strategy that will directly contribute to a lender’s ability to maximize profitability and remain competitive.


“First Lady of Sales” Cindy McGovern will speak at June’s virtual summit

The CEO of Orange Leaf Consulting will share her mantra: "Every job is a sales job"

For Cindy McGovern, sales is not just a career path or a role. It’s a life skill that everyone has.

“Every person is a salesperson, and every job is a sales job,” McGovern says in her LinkedIn profile.

In fact, the latter is the name of McGovern’s book and the crux of her message as an international speaker and consultant. As the CEO and first lady of sales at Orange Leaf Consulting, she helps companies and their employees embrace their inner sales consultants and plan, execute and measure sales growth.

Because sales and marketing depend on each other to scale revenue, we’ve invited McGovern to next month’s virtual summit. In her session titled “Embracing Sales in a Marketing Role,” McGovern will share actionable tips for mortgage and real estate professionals to apply in growing their market share and bottom lines.

McGovern, who goes by Dr. Cindy, has a doctorate in organizational communication and taught college courses for years. She pivoted to consulting and sales, where she initially felt “icky” about selling, according to her LinkedIn profile.

“But I found a way to embrace my help-a-holic nature and began a journey in consultative sales where I discovered everyone has sales skills, and with the right touch, you can take the ‘ick’ out of it,” she said.

Now McGovern speaks about her five-step formula for being successful at sales, personally and professionally.

Being able to communicate value and inspire someone to act are skill sets of both marketers and sales people, especially in this year’s unpredictable environment. Don’t miss the opportunity to hear McGovern’s tips; register here for the June 11-12 virtual event.

We’ve lined up a roster of industry experts, including Casey HurbisRick ArvieloPatty ArvieloSarah DeCiantisBarbara YollesAlec HansonBrian CoveyKevin Peranio and many more.

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