Presents:
ALL EYES ON PURCHASE
JUNE 17, 2021 | LIVE EVERYWHERE
What to expect?
In 2021, all housing professionals must be focused on the 3 P’s: Process, Profitability and Purchase. PPP may have meant something different in 2020, but this year the 3 P’s are the guiding light to long-term mortgage success and domination.
The ratios flipped last year. Strong purchase lenders that historically did 70% purchase business, originated 70% refinance. And while that refi wave continues to drive some unbelievable production numbers – now is the time for mortgage professionals to focus on the purchase business that will be critical to success over the next decade.
Here at HousingWire, we focus on Moving Markets Forward. And to help you power your business forward in 2021 and beyond we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set the leaders apart.
We’re working on an incredible lineup of topics and speakers you won’t want to miss, and the connections that make our engage events so memorable.
Keynote Speaker
René Rodriguez
Everything we are asked to do as leaders requires us to influence behavior. Our success or failure as leaders does not come down to whether we are charismatic, visionary, or inspirational but whether we can influence our customers, team members, partners, and even our family to behave in ways that improve results.
In this highly engaging, hands on workshop, Rene will guide you through how to practically apply his proprietary AMPLIFII Formula to achieve maximum influence. Participants will walk away with immediately applicable skills that they can use in their day to day work.
Speakers
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Bill Dallas
PresidentFinance of America Mortgage
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Keosha Burns
Executive DirectorChase Home Lending
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Scott Betley
Loan Officer NFM Lending
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Courtney Graham
Chief Marketing OfficerPrinceton Mortgage
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Paul Akinmade
Chief Strategy OfficerCMG Financial
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René Rodriguez
René Rodriguez
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Alex Kutsishin
CEO & Co-Founder Sales Boomerang
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Brian Covey
VP, Regional ProductionloanDepot
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Judi Fox
LinkedIn Business CoachJudi Fox
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Neel Dhingra
Mortgage Banker All Western Mortgage
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Doug Duncan
SVP & Chief EconomistFannie Mae
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Jake Fehling
Vice President of Marketing Movement Mortgage
Agenda
The agenda is still in the works. Below are some topics you can look forward to:
Thu, 17 Jun
10:10 AM
10:10 AM – 10:40 AM (CT)
Understanding the Current Market
10:40 AM
10:40 AM – 11:10 AM (CT)
Winning in a red-hot purchase market
11:10 AM
11:10 AM – 12:00 PM (CT)
Keynote Session
René Rodriguez
12:00 PM
12:00 PM – 12:20 PM (CT)
The Exclusivity Effect: The secret to building exclusive agent relationships
12:20 PM
12:20 PM – 12:45 PM (CT)
Introducing HousingWire’s 2021 Marketing Leaders
12:45 PM
12:45 PM – 1:15 PM (CT)
Building a Personal Brand
1:15 PM
1:15 PM – 1:35 PM (CT)
Technology at the intersection of borrower and LO satisfaction
1:35 PM
1:35 PM – 2:05 PM (CT)
Marketing to Reach a Diverse Audience
2:05 PM
2:05 PM – 2:25 PM (CT)
The Pulse of Consumer Shopping Behavior: Mortgage Purchase, Refi & More
2:25 PM
2:25 PM – 3:20 PM (CT)
Latest Strategies for Instagram, TikTok, LinkedIn and Clubhouse
3:20 PM
3:20 PM – 3:50 PM (CT)
Executing a Successful Content strategy
2020 engage.marketing On Demand
During a very challenging time, mortgage and real estate professionals worked hard to keep the economic engine of housing running smoothly. 2020 demanded a flexible, innovative approach from all parties, especially marketers. That’s why we designed our third annual engage.marketing summit around The Agile Marketer. Agile marketing requires collaboration across teams, nimble creative execution and the ability to pivot quickly when priorities shift.
Sponsors
Register now!
The 2021 engage.marketing summit is open to any housing professional who wants to be up to date with the latest in the industry. Day-of access tickets can be purchased below.
Want access to all of HW’s upcoming events? You can purchase an event pass along with a HW+ membership by selecting “HW+ Membership + registration” below! Our HW+ members get access to all HousingWire virtual events, long-form digital content published weekly, an exclusive Slack community and so much MORE!
Interested in purchasing event-only access for your company or team? Day-of access can also be purchased in a bundle up tp 10 passes or unlimited passes for your organization. Once you purchase your ticket pack, we’ll be in touch with how to register your additional team members.
Already an HW+ member? Your seat is been saved! Look out for details on how to access the event soon!
$195.00 – $5,000.00