Presents:
THE AGILE MARKETER
JUNE 11-12, 2020 | LIVE EVERYWHERE
Why Attend?
During this very challenging time, mortgage and real estate professionals are working hard to keep the economic engine of housing running smoothly. It’s a time that demands a flexible, innovative approach from all parties, especially marketers. That’s why we’ve designed our third annual engage.marketing summit around The Agile Marketer. Agile marketing requires collaboration across teams, nimble creative execution and the ability to pivot quickly when priorities shift.
For the past two years, we’ve brought together mortgage and real estate’s top marketing minds and this year will be no different. We are excited to host engage.marketing as a completely online experience where industry leaders will come together for one and a half days of content, connection and inspiration! Our speakers will give clear guidance and share the tactics and strategies that are moving the needle. Our goal is nothing short of making the attendees’ heads spin with ideas they can implement on their own teams.
We’re working on an incredible lineup of topics and speakers you won’t want to miss, and the connections that make our engage events so memorable.
Event Details
We are excited to host engage.marketing 2020 as a completely online experience where industry leaders will come together for one and a half days of content, connection and inspiration!
Kicks off: Thursday, June 11, 2020 | 10:00am CT
Wraps up: Friday, June 12, 2020 | 3:00pm CT
Location: Your home or office.
Speakers
Jake Fehling
Vice President of Marketing Movement Mortgage
Casey Hurbis
Chief Marketing Officer Quicken Loans
Sarah DeCiantis
CMOUnited Wholesale Mortgage
Steve Moffat
Chief Marketing Officer Guaranteed Rate
Brian Covey
VP, Regional ProductionloanDepot
Julie Schendel
Senior Vice President of Marketing Wells Fargo
Justin Schmidt
Vice President of Marketing Capacity
Dan Rogers
SVP / Regional ManagerGuaranteed Rate
Judi Fox
LinkedIn Business CoachJudi Fox
Melanie Dodge
Director of Marketing Better.com
Sherwood Lawrence
Chief Creative Officer & Chief Marketing OfficerTop of Mind
Travis Thom
Founder & CEOElevated REM
Agenda
All sessions are listed in Central time.
Thu, 11 Jun
10:00 AM
10:00 AM – 10:30 AM (CT)
The Lender/Realtor Partnership
10:30 AM
10:30 AM – 10:45 AM (CT)
Marketing Me
10:45 AM
10:45 AM – 11:00 AM (CT)
Reaching New Homebuyers
11:00 AM
11:00 AM – 11:30 AM (CT)
Master Class: Video
11:30 AM
11:30 AM – 11:45 AM (CT)
Keeping Prospects Warm
11:45 AM
11:45 AM – 12:15 PM (CT)
Marketing in a Recession
12:15 PM
12:15 PM – 12:45 PM (CT)
The Experience Experiment: Undercover Shoppers Spill All (Sponsored by Total Expert)
12:45 PM
12:45 PM – 1:00 PM (CT)
How to Make Marketing a Revenue Center
1:00 PM
1:00 PM – 1:20 PM (CT)
Organically Attracting Diverse Customers
1:20 PM
1:20 PM – 1:45 PM (CT)
Embracing Sales in a Marketing Role
1:45 PM
1:45 PM – 2:00 PM (CT)
Fireside Chat
2:00 PM
2:00 PM – 2:30 PM (CT)
Fill Your Pipeline! The Intersection of Marketing & Mortgage (Sponsored by Mortgage Cadence)
2:30 PM
2:30 PM – 3:00 PM (CT)
Path to Pivot
3:00 PM
3:00 PM – 3:20 PM (CT)
Master Class: Real Estate Marketing
3:20 PM
3:20 PM – 3:40 PM (CT)
How to Squeeze Your Content
3:40 PM
3:40 PM – 4:00 PM (CT)
Marketing to Latino Borrowers
4:00 PM
4:00 PM – 4:30 PM (CT)
Master Class: Voice
4:30 PM
4:30 PM (CT)
HW+ Virtual Happy Hour
Fri, 12 Jun
10:00 AM
10:00 AM – 10:45 AM (CT)
How to Maximize Marketing’s Influence as it Integrates with Internal Teams
10:45 AM
10:45 AM – 11:00 AM (CT)
Local Marketing
11:00 AM
11:00 AM – 11:30 AM (CT)
Master Class: Branding
11:30 AM
11:30 AM – 12:00 PM (CT)
Mastering Borrower Retention (Sponsored by Sales Boomerang)
12:00 PM
12:00 PM – 12:20 PM (CT)
Social: LinkedIn
12:20 PM
12:20 PM – 12:40 AM (CT)
Social: Facebook
12:40 PM
12:40 PM – 1:00 PM (CT)
Social: Instagram
1:00 PM
1:00 PM – 1:30 PM (CT)
Building a Marketing Tech Stack
1:30 PM
1:30 PM – 1:45 PM (CT)
Zoom: Marketing’s Great Equalizer
1:45 PM
1:45 PM – 2:00 PM (CT)
What I Did After Last Year’s engage.marketing That Radically Impacted My Business
2:00 PM
2:00 PM – 2:20 PM (CT)
Marketing Meets Tech
2:20 PM
2:20 PM – 2:40 PM (CT)
Creating Human Experiences in a Digital Mortgage World
2:40 PM
2:40 PM – 3:00 PM (CT)
Marketing Strategies of Top LOs
We are working with our content advisory board to put together a full agenda.
2020 Marketing Champions
Lenders and Brokerages — demonstrate your organization’s commitment to investing in your marketing team and best-in-class marketing strategies. Purchase a pack of passes and bring your team to learn from mortgage and real estate’s top marketing experts!
2019 Highlights
At our 2019 engage.marketing summit, we tackled how current market conditions impact marketing strategies and tactics, and how the smartest marketers and lenders are growing and winning market share. Our sessions featured actionable advice given by some of the industry’s top marketing minds.
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Sponsors
Marketing Champions
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Paid engage.marketing registration now comes with one free year of HW+, our premium membership program!
$195.00 – $1,500.00