Presents:

THE AGILE MARKETER

JUNE 11-12, 2020 | LIVE EVERYWHERE

Why Attend?

During this very challenging time, mortgage and real estate professionals are working hard to keep the economic engine of housing running smoothly. It’s a time that demands a flexible, innovative approach from all parties, especially marketers. That’s why we’ve designed our third annual engage.marketing summit around The Agile Marketer. Agile marketing requires collaboration across teams, nimble creative execution and the ability to pivot quickly when priorities shift.

For the past two years, we’ve brought together mortgage and real estate’s top marketing minds and this year will be no different. We are excited to host engage.marketing as a completely online experience where industry leaders will come together for one and a half days of content, connection and inspiration! Our speakers will give clear guidance and share the tactics and strategies that are moving the needle. Our goal is nothing short of making the attendees’ heads spin with ideas they can implement on their own teams.

We’re working on an incredible lineup of topics and speakers you won’t want to miss, and the connections that make our engage events so memorable.

Event Details

We are excited to host engage.marketing 2020 as a completely online experience where industry leaders will come together for one and a half days of content, connection and inspiration!

Kicks off: Thursday, June 11, 2020 | 10:00am CT
Wraps up: Friday, June 12, 2020 | 3:00pm CT

 Location: Your home or office. 

Speakers

Jake Fehling

Vice President of Marketing Movement Mortgage

Casey Hurbis

Chief Marketing Officer Quicken Loans

Sarah DeCiantis

CMOUnited Wholesale Mortgage

Steve Moffat

Chief Marketing Officer Guaranteed Rate

Brian Covey

VP, Regional ProductionloanDepot

Julie Schendel

Senior Vice President of Marketing Wells Fargo

Justin Schmidt

Vice President of Marketing Capacity

Dan Rogers

SVP / Regional ManagerGuaranteed Rate

Judi Fox

LinkedIn Business CoachJudi Fox

Melanie Dodge

Director of Marketing Better.com

Sherwood Lawrence

Chief Creative Officer & Chief Marketing OfficerTop of Mind

Travis Thom

Founder & CEOElevated REM

Agenda

All sessions are listed in Central time.

Thu, 11 Jun

10:00 AM

10:00 AM – 10:30 AM (CT)

The Lender/Realtor Partnership

Bobbi Howe

Realtor

Keller Williams

Rick Arvielo

Co-Founder & CEO

New American Funding

Steve Moffat

Chief Marketing Officer

Guaranteed Rate

10:30 AM

10:30 AM – 10:45 AM (CT)

Marketing Me

Christine Beckwith

President, COO & Master Coach

20/20 Vision for Success Coaching

10:45 AM

10:45 AM – 11:00 AM (CT)

Reaching New Homebuyers

Julie Schendel

Senior Vice President of Marketing

Wells Fargo

11:00 AM

11:00 AM – 11:30 AM (CT)

Master Class: Video

Alec Hanson

SVP, Division Manager

loanDepot

11:30 AM

11:30 AM – 11:45 AM (CT)

Keeping Prospects Warm

Josh Friend

CEO & Founder

InSellerate

11:45 AM

11:45 AM – 12:15 PM (CT)

Marketing in a Recession

Sarah DeCiantis

CMO

United Wholesale Mortgage

12:15 PM

Sue Woodard

Chief Customer Officer

Total Expert

Bobbi Jo Dallas

Customer Engagement Manager

Total Expert

John Thompson

Senior Product Designer

Total Expert

12:45 PM

12:45 PM – 1:00 PM (CT)

How to Make Marketing a Revenue Center

Barbara Yolles

CEO

LUDWIG+

Sarah Wheeler

Editor In Chief

HousingWire

1:00 PM

1:00 PM – 1:20 PM (CT)

Organically Attracting Diverse Customers

Melanie Dodge

Director of Marketing

Better.com

1:20 PM

1:20 PM – 1:45 PM (CT)

Embracing Sales in a Marketing Role

Cindy McGovern

CEO First Lady of Sales

Orange Leaf Consulting

1:45 PM

1:45 PM – 2:00 PM (CT)

Fireside Chat

Casey Hurbis

Chief Marketing Officer

Quicken Loans

Clayton Collins

President & CEO

HousingWire

2:00 PM

Dan Green

EVP, Services

Mortgage Cadence

Pam Hermann

VP, Marketing

Mortgage Cadence

2:30 PM

2:30 PM – 3:00 PM (CT)

Path to Pivot

Kevin Peranio

Chief Lending Officer

PRMG

3:00 PM

3:00 PM – 3:20 PM (CT)

Master Class: Real Estate Marketing

Leigh Brown

Founder/Owner

Leigh Brown & Associates

3:20 PM

3:20 PM – 3:40 PM (CT)

How to Squeeze Your Content

Neel Dhingra

Mortgage Banker

All Western Mortgage

3:40 PM

3:40 PM – 4:00 PM (CT)

Marketing to Latino Borrowers

Patty Arvielo

President & Co-Founder

New American Funding

4:00 PM

4:00 PM – 4:30 PM (CT)

Master Class: Voice

Phil Treadwell

VP of Development & Regional Manager

Mason-McDuffie Mortgage

Brena Nath

HW+ Managing Editor

HousingWire

4:30 PM

4:30 PM (CT)

HW+ Virtual Happy Hour

Fri, 12 Jun

10:00 AM

Brian Covey

VP, Regional Production

loanDepot

Phil Treadwell

VP of Development & Regional Manager

Mason-McDuffie Mortgage

David Arnett

Vice President of Marketing and Communications

Cherry Creek Mortgage

Haley Parker

Area Business Development Manager

Fairway Independent Mortgage Corp.

10:45 AM

10:45 AM – 11:00 AM (CT)

Local Marketing

Eric Benaim

Founder, CEO / President

ModernSpaces

11:00 AM

11:00 AM – 11:30 AM (CT)

Master Class: Branding

Bill Ludwig

Creative Chairman

LUDWIG+

11:30 AM

Alex Kutsishin

CEO & Co-Founder

Sales Boomerang

12:00 PM

12:00 PM – 12:20 PM (CT)

Social: LinkedIn

Judi Fox

LinkedIn Business Coach

Judi Fox

12:20 PM

12:20 PM – 12:40 AM (CT)

Social: Facebook

Travis Thom

Founder & CEO

Elevated REM

12:40 PM

12:40 PM – 1:00 PM (CT)

Social: Instagram

Chelsea Peitz

National Director of Social Sales

Fidelity National Financial

1:00 PM

1:00 PM – 1:30 PM (CT)

Building a Marketing Tech Stack

Jim McDonald

Chief Marketing Officer

Planet Home Lending

Michelle Donnelly

Chief Commercial Officer

Movement Mortgage

Justin Schmidt

Vice President of Marketing

Capacity

1:30 PM

1:30 PM – 1:45 PM (CT)

Zoom: Marketing’s Great Equalizer

Jake Fehling

Vice President of Marketing

Movement Mortgage

1:45 PM

Michael Hammond

President/Founder

NexLevel Advisors LLC

2:00 PM

2:00 PM – 2:20 PM (CT)

Marketing Meets Tech

Rick Arvielo

Co-Founder & CEO

New American Funding

Clayton Collins

President & CEO

HousingWire

2:20 PM

Sherwood Lawrence

Chief Creative Officer & Chief Marketing Officer

Top of Mind

2:40 PM

2:40 PM – 3:00 PM (CT)

Marketing Strategies of Top LOs

Dan Rogers

SVP / Regional Manager

Guaranteed Rate

Joel Epstein

Founder and Head Coach, Host of the bigJOEL Show

bigJOEL Coaching

Kevin OLaughlin

Senior Loan Officer

Movement Mortgage

We are working with our content advisory board to put together a full agenda.

2020 Marketing Champions

Lenders and Brokerages — demonstrate your organization’s commitment to investing in your marketing team and best-in-class marketing strategies. Purchase a pack of passes and bring your team to learn from mortgage and real estate’s top marketing experts!

2019 Highlights

At our 2019 engage.marketing summit, we tackled how current market conditions impact marketing strategies and tactics, and how the smartest marketers and lenders are growing and winning market share. Our sessions featured actionable advice given by some of the industry’s top marketing minds.

#HWengage feedback

For only being in its second year, engage.marketing is already head and shoulders above most other industry conferences from a marketer’s perspective. HousingWire does a great job of attracting the industry’s best and brightest, and it’s a pleasure to get to collaborate with so many great marketing minds.

James D.

Great information, great networking, beautiful city…looking forward to next year already.

David A.

The engage.marketing conference was chalked full of great content and speakers. It will be a regular stop for our Marketing Department.

Rob R.

Sponsors

Marketing Champions

Register

Paid engage.marketing registration now comes with one free year of HW+, our premium membership program!

$195.00$1,500.00

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