Moving Markets Forward
Audience

Over 25,000 new newsletter
subscribers added in 2020

980k average monthly unique visitors,
43% YOY site growth

27% of management and
above decision makers
Audience stats current through September 2020.
Product Suite
Digital Advertising
HousingWire.com
HousingWire.com is the destination for professionals seeking to cultivate their success, learn, and better connect with the constantly evolving U.S. housing industry. HousingWire has integrated world-class data management platform capabilities and can target first-party data segments onsite and programmatically. Options include:
- Run-of-Premium
- Run-of-Site
- Category Targeting
- Video Pre-roll
- Programmatic Custom Audiences
HousingWire Newsletters
With four newsletter options to choose from, your brand’s message will be delivered directly to industry decision makers’ inboxes. Find the right audience for your brand:
- Daily Update: Serving more than 45,000 housing industry executives and decision-makers our twice-daily newsletter reaches a targeted audience of opt-in subscribers. Sent twice daily (Monday – Friday).
- LendingLife: A community of over 21,000 loan originators seeking the mortgage industry news and information they need to succeed. Sent every Tuesday, Thursday and Saturday.
- OpenHouse: More than 21,000 real estate professionals actively seeking industry updates. Sent every Wednesday and Sunday.
- Breaking News Update: Delivers breaking news stories covering the entire housing economy to HousingWire’s 61,000+ newsletter subscribers.
Programmatic
Custom audience and retargeting strategies — extend your brand’s reach by leveraging HousingWire’s first party data.
HW Content Solutions
Sponsored Article
Digital-first branded journalism tackling industry trends, innovation, research and other engaging topics.
Executive Conversation
A Q&A that highlights the executives that make the sector tick. Digital first, making it easy to share across channels.
Press Release + Text Ad
An article based off of a press release, such as any company announcements (product launch, anniversary, milestone, etc.) accompanied by a text ad in one of our newsletters.
Launchpad
Launchpad leverages all HousingWire digital distribution channels, including a sponsored video interview filmed with a HousingWire editor, an accompanying sponsored article, and dedicated housingwire.com impressions over the following 30 days, all to drive targeted and powerful exposure for your company.
Sponsored Video
HousingWire’s video platform can put your video in front of influential readers and communicate your message clearly. Sponsored videos will appear throughout the HousingWire site. Videos can also be accessed directly from the Videos page.
White Paper
Demonstrate thought leadership while generating leads with white papers published and promoted by HousingWire.
Webinars
Generate leads and interact with our audience with a custom webinar. You supply the topic and the panelists, we host, offer industry and content expertise, and promote the webinar.
Podcast Advertising
Reach HousingWire’s audience of influential executives and decision makers on a new and rapidly-growing platform.
- Housing News: Published weekly, Housing News brings a new industry executive on
to add their perspective to the most important topics happening in mortgage, real estate and fintech. - HousingWire Daily: Published daily (Monday-Friday), HousingWire Daily examines the most captivating articles reported from the HousingWire newsroom.
Print Advertising
HousingWire Magazine
Our readers equate HousingWire Magazine with thought-provoking journalism, whether it’s interviews with industry leaders, educational articles, or spotlights on companies that practice what they preach. When it comes to mortgage, real estate and fintech, our readers look to us to find insights on what keeps the industry moving forward. Make an impact with:
- Print spreads
- Premium placements
- Gate folds
- Belly bands
Print Sponsored Content
Company Spotlight
A two-page spread in HW Magazine featuring full-color photos to tell the industry your company’s story, demonstrate thought leadership, or introduce new products or solutions.
Hot Seat
A Q&A that highlights the executives that make the sector tick. Also features an executive headshot.
Unique Solution
A one-page article in the front of HousingWire Magazine that features an innovative tech solution or service that sets your company apart from the competition.
2021 Special Reports
Ten opportunities per year to drive additional exposure for your brand, promote your business, and move prospects through the sales funnel. Special Reports receive extra print distribution at select conferences.
Events
HousingWire Spring Summit 2021
Spring 2020 was ravaged by a pandemic. The housing industry made the best of it – figured out remote work, adopted technology and charged forward with a resilient mindset. This perseverance was rewarded with a robust Summer, Fall and Winter purchase AND refi market. But what does this seasonal anomaly mean for Spring and Summer 2021? A demographic tsunami and new technologies may forever change seasonal buying patterns. Learn more about HousingWire Spring Summit.
HousingWire Annual
HousingWire Annual addresses the rapidly evolving opportunities for our industry, bringing together the most important stakeholders in government and business for a one-day summit.
engage.marketing
The driving force behind engage.marketing is our desire to deliver practical insights that marketers can use to grow their personal brand, their business, and ultimately, their company’s bottom line in this very competitive real estate and mortgage environment.
Virtual Tech Demo Days
HousingWire’s Virtual Tech Demo Days are designed specifically to help mortgage and real estate industry decision makers identify the technology solutions they need to operate efficiently and securely. In a half-day format, technology companies will demo their platforms and answer questions.
Print Spread: Hot Seat and Print Ad HousingWire Articles Print Spread: Special Report HousingWire Home Page HousingWire Newsletter HousingWire Webinar
Helpful Links
Download the 2021 Rate Card
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