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Compass International Holdings, is rolling out its AI-powered Home Platform across its company-owned brokerage brands, marking what the company calls the largest technology deployment in residential real estate history, according to an announcement on Thursday.
The firm said the deployment comes less than six months after it closed its merger with Anywhere Real Estate and will extend its proprietary platform to thousands of agents across its global brands.
Beginning this summer, real estate professionals affiliated with @properties, Coldwell Banker Realty, Corcoran and Sotheby’s International Realty will gain access to the technology. The platform will be branded as Home Platform, with Compass planning to extend access to its franchise network in 2027, according to the company announcement.
Unifying all the brands
Compass said unifying its brokerage brands on a single, proprietary platform is intended to support every stage of the real estate lifecycle, from winning and servicing clients to managing transactions and nurturing repeat and referral business. The company also framed the move as a way to concentrate and scale its proprietary data.
“For more than a decade, Compass has invested in building technology to help agents grow their business and create great experiences for their clients,” Ori Allon, co-founder of Compass, said in the announcement. “The true power of AI lies in the unique data and workflows that fuel it. By combining industry-leading artificial intelligence with our vast, proprietary data, Home Platform creates an advantage that cannot be replicated.”
Rory Golod, president of growth, called the rollout “the single most important innovation in our business.”
Compass said Home Platform was developed with input from thousands of real estate professionals and is continuously trained on data from exclusive inventory and agent-client interactions. The integrated suite includes things like comparative market analysis tools, the client dashboard and other well-known Compass agent tools like its marketing center, Collections and Insights.
By deploying the platform across its expanded brokerage footprint, Compass said it is increasing the volume of unique listing inventory, client interactions and usage patterns feeding its AI models. The company argues that in a world where base AI models are broadly available, access to differentiated, proprietary data creates a structural advantage for agents who can turn those insights into pricing strategy, listing positioning and client counsel.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
