Yahoo! and Zillow are joining forces to create the largest real estate network on the web according to a statement released on Thursday.
The partnership allows Zillow’s sales force to sell local advertising across both sites and the 4 million for-sale listings on Zillow now also appear on Yahoo! Real Estate. It’s the first time real estate agents will have the opportunity to advertise locally on Yahoo’s site.
In addition to selling local ads, Zillow is also selling national display advertising across both sites to new home builders, real estate agents and brokers. Additionally, Zillow is now Yahoo! Real Estate’s exclusive provider of for-sale listings. Any for-sale listing that appears on Zillow – including many listings not found on other sites, such as for-sale-by-owner listings – will automatically appear on Yahoo! Real Estate.
The partnership has been years in the making, beginning in 2006 when Yahoo! Real Estate incorporated Zillow’s Zestimate® home valuations for more than 72 million U.S. homes into its user experience.
“We’re thrilled to be providing agents and brokers with outstanding new opportunities to extend their reach on the largest online real estate network,” said Spencer Rascoff, Zillow CEO. “One phone call can now connect industry professionals to the biggest real estate network on the web. The launch of this partnership will simplify advertising decisions and bring Zillow listings to millions of additional users every month.”
“This partnership brings together the scale of Yahoo!’s audience with the depth of Zillow’s real estate listings,” Greg Hintz, head of Yahoo! Listings, said. “No other real estate websites are better suited to bring such a vast offering to agents, brokers and advertisers.”
