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How top originators can build and retain borrower relationships

May 26, 2022By

In the midst of a competitive purchase market, it’s more important than ever to foster existing borrower relationships. In light of this, HW Media CEO Clayton Collins spoke with Steve Reich, COO at Finance of America Mortgage, to learn more about tactics top originators are using to build and retain relationships with borrowers. 


Consumers today are looking for the whole package: innovation in home features, as well as in ways to shop for, tour and buy homes. Though the real estate industry has seen significant adoption of tech-enabled solutions, there’s still room for more innovation that will capture the loyalty of this new generation of homebuyers.

3d rendering of a row of luxury townhouses along a street

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