1. Placester

Best for done-for-you support team and marketing services

Starting price: $79/month

Visit Placester

Notable features:

• Marketing support team to help with daily tasks
• IDX integration
• CRM tools

Placester is a real estate agent’s key to exceptional lead generation. It comes with a hands-free, Do-It-For-Me (DIFM) package that helps any agente craft a custom website in just 48 hours – no matter how tech savvy you are (or aren’t). This innovative service is great for the individual agent looking to level-up their online presence, and it also offers significant advantages for teams and brokerages.

Looking at the pros and cons, Placester stands out as a fast and affordable real estate website builder, especially with the National Association of Realtors (NAR) discount. It allows code-free site editing, which provides a good number of customizations, even in the less expensive Do-It-Yourself (DIY) package.

Yet, for lead generation specifically, Placester’s templates provide built-in lead-generation functionality, such as custom landing pages, hyperlocal community pages and testimonials.

There’s also the seamless integration of a customer relationship management (CRM) tool, which helps you nurture your email list with features like auto-response, email drip and blast campaigns.

Additionally, Placester’s DIFM + Content plan boosts organic traffic through search engine-optimized blogs and social content. All in all, Placester’s DIFM package is a compelling solution for real estate professionals looking to supercharge their lead generation efforts with a hassle-free website.

2. PropertyBase

Best for lead scoring and creating “sticky” customer relations

Starting price: $79/month

Visit PropertyBase

Notable features:

• Salesforce-based CRM
• Transaction reporting 
• Contact forms, pop-ups and landing pages

With pricing starting at just $79 per user, per month, Propertybase offers an accessible all-in-one marketing solution for real estate lead generation.

Perhaps the most distinguishing feature of PropertyBase is that it merges top-tier IDX integration with a Salesforce-based CRM. This dynamic combination helps agents and brokers keep their pages updated with the latest MLS listings and direct all interested website visitors to a database where their lifetime relationship (and value) can be documented.

Additionally, PropertyBase packs some serious SEO power, along with built-in lead capture tools that collect email addresses through contact forms, gated pop-ups, and landing pages. There’s also an extra feature for “agent stickiness,” which ensures that once a lead’s information is captured, they are assigned to one of your team members in the CRM, allowing for more consistent, personalized interactions.

Finally, PropertyBase’s CRM provides a lead scoring tool, helping agents better prioritize their incoming clients. For example, if listings are scarce, you can filter for listing leads over buyer leads. Through BoldLeads, a proprietary PropertyBase tool, you also have the flexibility to toggle paid leads on and off, depending on your budget and business requirements.

3. Sierra Interactive

Best for advanced IDX feed integration

Starting price: Must inquire

Visit Sierra Interactive

Notable features:

• Standout SEO features to improve organic traffic
• Specific IDX filter tags (attract better qualified leads)

Though priced slightly higher at $499.95 per month, Sierra Interactive stands as an all-in-one lead generation solution catering to real estate agents in higher-end luxury markets. Its top-quality websites are not only sleek, upscale and elegant, but are expertly designed for SEO, driving organic traffic and providing a competitive edge.

The integrated CRM suggests automated action plans for incoming leads, guaranteeing timely and strategic communication. In addition to SEO, Sierra Interactive’s lead generation power is fueled through ad tooling.  Your monthly subscription grants you up to $1,000 in free Google Ads management, access for five users and the ability to use hundreds of templates for your website, whether for property pages or community pages, buyer pages, seller pages and blogs.

4. iNCOM

Best for cost-effective IDX integration

Starting price: $49.95/month + $249.95 startup fee

Visit iNCOM

Notable features:

• No commitment
• Personalized ads targeting

At just $49.95 per month, iNCOM presents a budget-friendly solution for real estate professionals, particularly suited for those looking to attract more real estate leads. It offers unmatched affordability with no long-term commitments, unique IDX search options like foreclosures and recently sold properties, and easy lead export to other CRMs. However, the CRM options are somewhat limited, and there are relatively few website templates.

iNCOM offers a basic package for a typical single agent at $49.95 per month, along with a $250 setup fee. Additional services for paid Google or Facebook ad management are available at $100 per month, plus ad spend.

It also earns a nod for stickiness: its notable ReCall Marketing feature periodically re-targets website visitors with personalized ads on other sites, helping your business stay top-of-mind during your clients’ home search.

5. Zillow Premier Agent

Best for matching with buyers

Starting price: Free to join, but pay per lead

Visit Zillow Premier Agent

Notable features:

• Plans for individual agent, small teams and brokerages
• Improve discoverability and brand recognition with a Zillow profile
• Access to Zillow and Trulia’s audience and data

Targeted at real estate agents and brokers, Zillow Premier Agent is particularly well-suited for those focused on representing buyers. It’s also a valuable choice for agents who don’t already have an extensive sphere of influence for referral leads.

The platform provides a dashboard for tracking team performance and custom lead routing through its agent CRM. Users praise the concierge features of the Zillow platform, such as call vetting before transferring leads to agents and access to a buyer’s previous search information upon receiving the lead.

That said, Zillow Premier Agent’s cost per lead can be steep, influenced by the competition and ZIP code. Negative reviews primarily revolve around this cost, combined with poor lead quality and low conversion rates due to window shoppers.

Agents who use Zillow Premier Agent should expect to consistently nurture the leads they receive, as exclusivity is not the norm. Smaller teams may face challenges for this reason, especially when competing with larger brokerages with more extensive budgets and potentially long-standing relationships.

6. CINC

Best for Hyperlocal leads

Starting price: $900

Visit CINC

Notable features:

• Google and Facebook integration
• Automated workflows
• Team trainings, masterminds and live workshops
• “Guaranteed Sales” program

CINC is one of the top choices for real estate lead generation, with many professionals in the industry considering it a powerhouse. While other platforms cast a wide net, CINC sources leads primarily from Google and Meta (Facebook and Instagram), thereby targeting your desired demographics with more precision.

Hyperlocal marketing is the name of the game when it comes to landing real estate leads. It’s more than simply knowing a future client’s desired zip code, but also their favorite delis, coffee shops and grocery stores. Such street-by-street client behaviors provide more insights into where someone may buy a home than meets the eye.

CINC is an all-in-one solution that seamlessly integrates these hyper-local, targeted marketing strategies with IDX websites and a comprehensive CRM system. CINC’s AutoTrack feature also provides helpful marketing automation, taking lead nurturing a step further with behavior-driven follow-ups. In addition to automated email and text campaigns, the system provides smart suggestions after each communication with potential or former clients to optimize conversion strategies.

While CINC’s subscriptions can be on the expensive side, the value it offers still makes it an attractive choice. And for those concerned about the cost, CINC’s Guaranteed Sales Program helps ease some of that worry by offering a risk-free return on investment. Unveiled in August 2023, the program ensures that participants fully recoup their investment and attain six-figure earnings within 24 months.

CINC will even provide the platform for free until the minimum transaction requirement is met if such earnings aren’t achieved within the first year. While all business investments inherently involve some risk, CINC’s guarantee offers a small safety net for those interested in taking the leap.