Agent Image

Starting price: $399 for setup; then $99/month

Notable Features: 

• IDX-enabled, super functional and attractive real estate websites
• Choose from DIY options to completely done-for-you website design

Agent Image offers a suite of packages for every budget and team size. If you want a completely done-for-you website that you own (meaning you’re not tied to them forever), you can have that. But their most customized, fully supported options are expensive. But not more expensive than hiring a design agency. And the best part is that they’re designed by and for real estate professionals so they understand the unique needs of agents, teams and brokers — which makes Agent Images websites a far better options than hiring your local web designer who may not understand the unique features you’ll need as a real estate agent, team or brokerage.

Customer Reviews:  

• Many users appreciate that their Agent Image website is beautifully designed and very user-friendly.

Sierra Interactive

Starting price: Must inquire

Notable features:

• Standout SEO features to improve organic traffic
• Specific IDX filter tags (attract better qualified leads)

Sierra Interactive, an all-in-one solution for real estate companies, is known for its standout performance in organic SEO, allowing agents to rank for top-level keywords, individual listings and neighborhoods. This focus on SEO improves the performance of Sierra Interactive’s IDX integration, in some cases reducing the need for paid leads. 

The Sierra Interactive system also includes a full-featured CRM and PPC ad management services, ensuring your team’s workflow is streamlined and efficient. 

Moreover, Sierra Interactive’s websites offer impressive customization, giving you control over details like URL structures, meta tags and source code. This flexibility is valuable when building your brand and scaling your business – not to mention ranking in Google search results. 

There’s also an array of fine-toothed IDX search traits, allowing agents to insert a wealth of search criteria into the website’s content so that it may be filtered for easy navigation.

But all this customizability does come at a price: Sierra Interactive is not the most economical option, with pricing reported to be a $250 set-up fee + $399 per month subscription fee. It’s also not the most simple option for solo agents and may be better suited for brokerages or teams.

Placester

Starting price: $79/month

Notable features:

• Marketing support team to help with daily tasks
• IDX integration
• CRM tools

Nobody understands the pains of building an IDX website for agents as well as real estate professionals themselves. Placester was founded in 2011 by former real estate agent Matthew Barba and his tech-savvy colleague Frederick Townes. The pair set out with one specific goal in mind: create the best website builder for real estate. And by some measures, they succeeded!

Placester is popular among real estate professionals who want support building their own website. According to the company homepage, more than 20,000 people have taken advantage of Placester’s IDX integration and CRM tools to manage leads effectively. 

One attractive benefit of Placester is that you can create as many pages as you want without extra costs. This feature makes it easy to draw visitors into your website, inviting them to click around and read through testimonial pages, hyperlocal lifestyle blogs and, of course, an MLS listing search page.

Plus, for an additional monthly fee, subscribers can request done-for-you website design services that guarantee unlimited updates to the look and copy. At the highest monthly tier, you can even receive ghostwritten content for your website’s blog and social media posts, along with Google Analytics setup and reports.

PropertyBase

Starting price: $79/month

Notable features:

• Salesforce-based CRM
• Transaction reporting 
• Contact forms, pop-ups and landing pages
• IDX-enabled

A good real estate website gets people in the door, but a client relationship manager (CRM) is what documents their journey after they decide to stick around. 

Propertybase offers a powerful all-in-one website solution, combining industry-leading IDX integration with a robust Salesforce-based CRM, along with marketing tools, lead generation features and transaction reporting.

Starting at $79 per user per month, PropertyBase’s pricing is competitive among its peers when you factor in the comprehensive features included with the subscription. The builder supports high-quality images and videos for a visually appealing website, and SEO-friendly features help attract qualified leads to share their information through contact forms, pop-ups and landing pages.

Despite PropertyBase’s dazzling features, its customer service team has left users desiring more. So if you need a hands-on support team to walk you through the website building process, it may be better to opt for a platform with more warm fuzzies to offer.

BoomTown!

Starting price: Must inquire

Notable features:

•  Conversion-optimized page designs
•  Zapier integration
• Marketing automation and drip plans
• IDX-enabled

BoomTown is a top-tier, full-service real estate website solution that caters primarily to teams and brokerages. While its website builder might be considered pricey for individual agents, it packs a punch for those seeking a comprehensive package. 

The platform offers an IDX-enabled website builder, a robust CRM system and digital marketing services — particularly excelling in pay-per-click (PPC) advertising.

BoomTown’s website builder boasts a conversion-optimized design, meaning the templates were carefully selected based on which designs are known to encourage the most email sign-ups. Additionally, the designs prompt visitors to register with an email address to unlock listing views, thereby generating a pool of potential leads. 

Unfortunately, however, agents don’t own the email addresses once they are captured on BoomTown — a disappointment for anyone trying to build and nurture their own community of prospective buyers through other means like Facebook groups. 

All in all, however, BoomTown is still one of the best website builders for real estate agents. It’s particularly well suited for brokerages over individual agents, and if you don’t mind sharing your email list with the platform it can be an effective marketing tool.

Luxury Presence

Starting price: $500/month

Notable features:

•  High-resolution images and video
•  Choose DIY or done-for-you option

With a starting price of $500 per month, Luxury Presence caters to upscale real estate professionals seeking high-end website design and marketing solutions. 

Boasting a stunning design used by over 8,000 agents and brokerages, the platform offers both customizable plug-and-play tools and full agency services. Real estate professionals can choose full-service website design or opt for a more cost-effective DIY option with access to Luxury Presence’s template library, SEO tools and MLS integrations.

Once you get past the cost, the magic words here are “brand building.” Luxury Presence’s websites transcend basic digital presence, helping you align your real estate brand with elegance and style. The websites pair captivating aesthetics and practical functionality on both desktop and mobile devices. 

Luxury Presence’s website building platforms come with SEO tools, customizable IDX tools and the ability to publish high-resolution images, videos and virtual tours that help visitors imagine the experience of walking through their new home.

iNCOM

Starting price: $49.95/month + $249.95 startup fee

Notable features:

• No commitment
• Personalized ad targeting
• IDX integration

iNCOM is a comparatively cost-effective (once you get past the initial setup fee) real estate website builder that offers IDX integration, CRM capabilities, social media integration and specialized landing pages for enhanced lead conversion.

A notable feature is its ReCall Marketing plugin, which re-targets website visitors with personalized ads on other sites, helping you stay top of mind for longer. 

Considering its low $50/month price (after the initial set up fee), iNCOM boasts relatively high close rates. iNCOM’s websites are IDX-enabled, helping you offer seamless MLS integration. It has a pretty robust lead capture system that includes custom landing pages and triggers that prompt email registration. 

That said, iNCOM only provides six standard templates with limited customization. However, it supports an unlimited number of pages and basic lead management through a CRM with custom alerts.

Squarespace

Starting price: $16/month

Notable features:

•  Drag-and-drop design
•  Appointment booking plugins

Squarespace is a versatile website builder suitable for real estate agents (or anyone) looking to establish a professional online presence. While it’s not designed specifically for real estate agents, it offers decent lead capture features, though not as specialized as some competitors. SEO capabilities are solid, and the platform is mainly known for its sleek and modern design options. 

While Squarespace doesn’t offer native IDX feed integration, there are workarounds to incorporate MLS listings with custom code. The platform does, however, support high-quality images and videos, allowing real estate agents to showcase properties in an aesthetically pleasing manner. Customer support is available but may not be as real estate-focused as specialized platforms. 

Still, in just a few hours, you can craft a simple, responsive real estate website that seamlessly integrates with your social media profiles. This allows you to keep tabs on website traffic, analyze visitor sources, and even upload a basic logo at no cost. If you want a website that communicates your brand without a lot of bells and whistles, Squarespace is quick and relatively easy to set up using drag and drop technology.  

One standout feature is the ability to incorporate an appointment booking system, enabling potential buyers and sellers to conveniently schedule meetings with you directly through your website. If you encounter any challenges during the site-building process, Squarespace provides support through chat and email (no phone support).