With Changing Times, Reverse Fortunes Becomes Reverse Focus

Reverse mortgage industry resource, technology and training provider Reverse Fortunes has changed its name to Reverse Focus, the company announced Wednesday.

Approaching its five-year anniversary in November, the organization says the new name better reflects its role in the reverse mortgage space. The change comes with a new logo, color scheme and navigation for its member-subscribers and online visitors to its website.

“The new name better reflects our service to the industry for the last five years, but more importantly our renewed commitment and focus with ground breaking technologies,” said Shannon Hicks, vice president of product development.

Among the services the newly-branded company provides are an industry-specific CRM tool, consumer websites, training webinars, weekly videos and podcasts.

Five years and a name change later, the company notes its growth during the time since its launch.

“Five years ago we were unknown except to a handful of originators,” said Eric Hiatt, President of Reverse Focus. “Today we are fortunate to have established a true brand and national presence.”

The company says to expect another major announcement soon.

Written by Elizabeth Ecker

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