ReverseVision Tracks Key Borrower Data in Newest Tech Rollout

Reverse mortgage originators will soon be able to boost their sales efforts by tracking and capturing key traits of prospective borrowers via the newest product offering from ReverseVision, Inc.

RV Sales Accelerator (RVSA) is the latest solution for reverse mortgage professionals from industry technology provider ReverseVision, the company announced Monday.

With RVSA, loan officers are able to capture information about their leads and prospects, track the effectiveness of their referral sources, and even leverage reports and calculators to help explain reverse mortgage products to their target borrowers.

The new program is also web-based to enable its users accessibility of their sales pipelines when on-the-go from their laptops, tablets or iPad devices.

RVSA intends to be the solution for loan officers who might be using multiple tools in their sales efforts that aren’t specifically tailored for the reverse mortgage industry, said RVSA Product Manage Joe Rinner in a written statement.

“RVSA addresses that need and was designed specifically for the reverse mortgage industry,” he said. “It is the only product of its kind aimed at helping loan officers organize their business and educate consumers while seamlessly integrating into our core RV Exchange lending system.”

The beta version of RVSA, which will be free to all RV Exchange users, is scheduled for release in early December 2014.

In the near future, ReverseVision will make available a subscription-based version of the program that will include features like graphs and calculators that show borrowers exactly how they may benefit from a reverse mortgage, as well as the ability to easily create email, phone and direct mail campaigns and track the results.

“We are pleased to empower our clients to efficiently manage their activities for their borrowers and referral partners,” said ReverseVision President and CEO John Button in a written statement. “We are certain RVSA will be well received by reverse professionals looking for powerful tools to enhance their sales.”

ReverseVision is currently debuting RVSA this week during the National Reverse Mortgage Lenders Association’s Annual Meeting and Expo in Miami.

Written by Jason Oliva

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