Closing Complex Loans Faster With a Digitized Client Workflow

Join us for a discussion on changes in market demographics, suppliers and how focusing on customer experience and a few simple steps during the mortgage loan process can close deals 3x faster.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Home appraisal’s ugly history and uncertain future

This is Part I of a deep dive into the home appraisal industry. Today we explore the origins of the appraisal industry and its current lack of diversity.

Loan quality lessons learned from 2020

HousingWire recently spoke with Trevor Gauthier, CEO of ACES Quality Management, about the effects of 2020 on loan quality and what lenders should expect regarding loan quality and risk management this year.

Real Estate

Realogy unveils its iBuying alternative

RealSure provides cash offer and mortgage for a seller’s next home

The real estate industry has been waiting to see how Realogy, the largest owner of U.S. real estate brokerages and franchise brands, would respond to the iBuying trend. Now we know.

Realogy is teaming up with Home Partners of America, a real estate investment and management company, to launch two new programs, RealSure Sell and RealSure Mortgage.

RealSure Sell gives qualifying home sellers a cash offer upon listing. It’s valid for 45 days while an affiliated agent markets the home in pursuit of “an even better price,” as Realogy described it.

“RealSure has been designed to solve the two questions consumers most often have when selling their home – what is the best price I can achieve in the market, and should I wait to look for my next home until my current residence sells?” Realogy said in a statement.

Next, RealSure Mortgage allows a seller who’s enrolled in RealSure Sell to make an offer on his or her next home by “leveraging” the cash offer, Realogy said.

“The ability to secure a mortgage on a new home eliminates the stress many Americans face when having to sell a home while simultaneously trying to buy another,” Realogy said. “A majority of consumers are selling a house while also looking to buy one at the same time.”

According to a survey from the National Association of Realtors, 39% of buyers need to use proceeds from the sale of their prior residence to fund the purchase of their next home.

RealSure is now available in Dallas and Denver for home sellers who have a qualified property and use a participating real estate agent affiliated with Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA or Sotheby’s International Realty.

Over the next month, RealSure will roll out to brokerages affiliated with those brands in eight additional U.S. markets, including Chicago, Houston and Austin, Texas, Sacramento, California, as well as Tampa, Orlando, Sarasota and Fort Myers in Florida.

Realogy intends to “learn from the program in these markets and quickly scale to others,” the company said in the statement.

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