It makes sense that staging a listing to make a home more appealing might influence a buyer’s decision. But, that’s just a nebulous idea until you put a dollar value on it.

So, here it is: 25% of agents representing buyers in a survey by the National Association of Realtors last month said staging increased offers by up to 5%. Using NAR’s March median price of $259,400, that’s $12,970. About 12% said it increased offers by up to 10%, or $25,940. And, 29% said it had no impact on the offer.

Agents representing sellers put a higher dollar value on home staging. About 22% reported a bump in sale price of up to 5%, 17% reported an increase of up to 10%, and 2% reported a payback of up to 20% – on a median-priced home, that’s a cool $51,880.

When deciding which homes need extra help, 28% of sellers' agents said they stage all listings and 45% said they don’t get involved in staging but they advise sellers to declutter and spruce up a home. About 13% said they only stage homes that are difficult to sell, and 7% only stage homes in higher price brackets.

"Buying a house is more than a financial decision – it’s an emotional decision as well,” said NAR President John Smaby, a broker at Edina Realty in Edina, Minnesota. "Realtors have the expertise and local market knowledge to know which properties and specific rooms will benefit the most from staging.”

About 47% of agents who represent buyers said living rooms are the most important area to stage, 42% put master bedrooms next on the list, and 35% cited kitchens in third place. Sellers' agents had the same list, but in reverse order: kitchens, master bedrooms, and then living rooms. One thing they all agreed on: the guest bedroom is the least important room to stage.

More than half of sellers' agents said that staging decreases the amount of time a home spends on the market. Of those, 25% said it greatly decreases the time and 28% said it slightly decreases the time.

Most Popular Articles

FHA loan limits increasing for almost all of U.S. in 2020

Thanks to increases in home prices in 2019, the Federal Housing Administration loan limit will increase for nearly all of the country in 2020.

Dec 05, 2019 By

Latest Articles

HousingWire is growing. Come join us

2019 has been a year of tremendous audience and product growth for HousingWire and we couldn’t be prouder. But we’re not ready to rest on our laurels. Far from it. In fact, 2020 promises to be an even bigger year for HousingWire.

Dec 06, 2019 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please