National Association of REALTORS

Real Estate Solutions

The National Association of REALTORS (NAR) is a professional trade association. Describing itself as “America’s largest trade association,” NAR represents more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.

Founded in 1908, NAR is based in Chicago, Illinois.

National Association of REALTORS Content

Owning the first click: How digital brand ownership shapes visibility and lead generation 

May 20, 2026 3:00 amBy

Agents are shifting to owned domains and personal websites to improve SEO visibility, branding control and lead ownership.

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430 N. Michigan Ave, Chicago, IL, 60611

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Bob Goldberg CEO

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