The Key to Reducing Post-Refi Boom Borrower Churn

In this webinar, PRMG Chief Lending Officer Kevin Peranio will help attendees sort through the right technologies as he shares the tech investments that have had the biggest impact on his business.

Tracey Velt breaks down the latest RealTrends 500 rankings

During the episode, Velt highlights which brokerages achieved top rankings in both categories for 2020, and shares what stood out to her the most about the rankings.

Navigating Closing Struggles in 2021’s Purchase Market

Join this webinar to discover the most current information on hybrid and full eNote eClosings and discuss key criteria to successfully implementing your eClosing strategy.

About 7M refi candidates missed the “forever rate” boat

Rates jumped to 3.17% last week and Black Knight reported that there are now just 11.1 million “high quality” refi candidates. The smallest number of potential refi candidates in a year.

HW Media HQ

The Agile Marketer Part 1: Marketer be nimble, marketer be quick

How to pivot strategies when plans change

Marketer to marketer, let’s be real…2020 has already been a whirlwind. If you’re anything like me, every single day is full of evaluating what’s working (and what’s not) and planning for worst-case scenarios. 

Now, to be clear, this blog post and The Agile Marketer series aren’t about COVID-19 (although the coronavirus is, admittedly, responsible for the idea). My goal here is to demonstrate what the best marketers are doing to keep sales pipelines full of new prospects, move clients through the funnel, and maintain brand awareness and connection with the outside world when we’re not supposed to be in the same room with each other. 

According to the event company Bizzabo, a whopping 68% of B2B marketers depend on in-person events for lead generation. Even more jarring? 41% of marketers believe that events are the “single-most effective marketing channel.”

So now that many industry events have been canceled or postponed, what is a marketer to do? Do brands need to get by with less awareness? Should sales teams make do with fewer leads? Do executives get comfortable with slower revenue growth? My answer to all of the above is a resounding NO.

Marketers, we spend weeks/months prepping and planning for these events – don’t let that go to waste. Were you counting on booth demos? Take those materials and use them in online demos instead. How do you get in front of the right people when you can’t stop them with free T-shirts as they roam the expo hall? Find an organization with an audience full of your targets. (I have one in mind.) Were your executives prepared to announce a new product launch around an event? Pivot to a webinar featuring your beta testers or a case study or, even better, BOTH. 

This is uncharted territory (hey, this is my first-ever article), but don’t forget, we’re all in this together. 

To learn more about how HousingWire can help you navigate housing-focused digital media, get in touch

Read The Agile Marketer Part 2 here.

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