Real Estate

Shaquille O’Neal using Instagram to sell his L.A. mansion

The post describing the $2.5 million home has been viewed more than 3 million times

Basketball legend Shaquille O’Neal is selling his $2.5 million five-bedroom home in Bell Canyon, California, about 30 miles from the Staples Center where his former team, the Los Angeles Lakers, has its home court.

Shaq, as he is known, is marketing the property on Instagram, in all-caps.

“I’M SELLING MY HOME IN BELL CANYON, CA,” he wrote on Feb. 6, in a post that has gotten more than 3 million views.

You might think he had ditched his real estate agent, but that’s not the case.

“Hey, it’s 2020,” said his listing agent, Emil Hartoonian, managing partner at The Agency. “I didn’t know he was going to be doing it, but if an owner has a high profile, and a big following, and decides to use a platform of their own to expose that listing or look for engagement, I don’t think it does any harm.”

In fact, in the week since Shaq posted about the Bell Canyon home, “several interested parties,” including some that are “good prospects,” have reached out to the brokerage, Hartoonian said in an interview with HousingWire.

“We use social media a lot to promote properties – it’s not uncommon in our world,” Hartoonian said. “But for a high-profile owner to do on their own social media – that’s different.”

Shaq’s post has gotten more than 16,700 comments, including, “Y’all do layaway?” and “I’ll play you 1 on 1 for it.”

Shaq’s five-bedroom home has a free-form pool.

Here’s how Shaq described his property:

“It’s in a premier cul-de-sac offering privacy. It’s an open floor plan with a two-story foyer leading to a formal living room with vaulted beam ceilings off a formal living room with porcelain flooring and chef’s kitchen. The kitchen has marble countertops, custom cabinetry and stainless steel appliances. The first floor has a family room, dining room, wine closet, wet bar, media room, laundry room, office and a bedroom. Upstairs has the master bedroom and three additional bedrooms.”

3d rendering of a row of luxury townhouses along a street

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