An Insider’s Look Into How Secondary Marketing Evaluates LOs

In this webinar we’ll explore the long-term financial impacts of renegotiations, extensions and fallouts, plus basic guidelines to be viewed as a professional by your secondary marketing department

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How brokers can help today’s unique borrower

The average borrower has drastically changed throughout the years. More borrowers are self-employed, work remotely and have multiple streams of income. Learn about the tools to assist any borrower quickly and effectively.

Experts on how AI makes a difference in the mortgage process

Today’s HousingWire Daily features a roundtable discussion on “Humans versus really smart machines” and what the right mix looks like to gain efficiencies in the mortgage loan manufacturing process.

AgentReal EstateBrokerage

Can real estate brokerages survive without mortgage?

No! Industry leaders say agents must align themselves with mortgage-infused brokerages right away

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Real estate brokerages can survive, but only if they seriously invest in mortgage.

So said members of a panel Tuesday on the evolution of the real estate brokerage during HousingWire Annual in Frisco, Texas.

Today the value of a single mortgage origination is that of 10 real estate sales, said Chris Kelly, president and CEO of Ebby Halliday Companies.

“It is increasingly important for agents to align themselves with a business model that includes brokerage,” Kelly said.

The Plano, Texas-headquartered Ebby Halliday is a subsidiary of the mighty HomeServices of America, the most prolific real estate brokerage in the country by number of sales in 2020, according to RealTrends.

But Kelly made clear that the only way HomeServices can make money is through mortgage, and through a lesser extent, to providing title insurance.

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