HW TECH100™ Program Overview


Which technology and software companies are the housing ecomony’s most innovative?

That’s the essence of the annual HW TECH100™ competition, and part of what sets this competition apart from any other is that it's the only effort to assess the technology landscape spanning all of the U.S. housing economy: residential mortgage lending, servicing, and investments; and real estate technology.

We define innovation along 6 unique dimensions: uniqueness, elegance, influence, growth, potential, and what we call "something else entirely." (After all, true innovators just have "it," and "it" often defies a more specific description.) These dimensions are so important to the HW TECH100, in fact, that our editors award six specific category winners for each dimension of innovation that underpins the HW TECH100™ program – winning category recognition is a special honor reserved for 6 truly innovative technology & software companies.

Winners announced: March issue HousingWire Magazine

Next nomination period: November 1, 2016 – November 29, 2016


Honoree Resources

Below are resources for companies included in the 2016 HW TECH100™, designed to help offer the ability to commemorate and maximize your company’s exposure:

  • Marketing & PR resources: includes boilerplate information on the HW TECH100™, as well as quotes attributable to key HW leadership — all for use in your own marketing efforts and press statements
  • Honoree recognition items: your official, real-time resource for licensing and downloading HW TECH100™ logo marks, as well as ordering promotional items like counter cards, custom reprints, and more!

Eligibility & Criteria

Firms need meet the following basic criteria to apply for submmission to the HW TECH100™:

  • Offer technology and/or software that focuses on or enables one or more of the following industry sectors: residential mortgage lending, residential mortgage servicing, residential mortgage investments, or real estate.
  • The technology and/or software must be available to 3rd party users and/or actively marketed and sold to 3rd parties for use: this means pure play dot-coms are eligible, along with software development companies. Companies developing proprietary, in-house technology are not eligible.
  • The technology must be available in-market at time of application: no vaporware or pre-launches allowed.
  • Technology may be B2B (business-to-business) or B2C (business-to-consumer) in nature.
  • All applicants should strive to demonstrate how their technology/software meets the 6 criteria for innovation central to the HW TECH100™:
    1. Unique solution
    2. Elegant implementation
    3. Market influence
    4. Growth
    5. Market potential
    6. Something else entirely

HousingWire editors will score each entry and work to arrive at a consensus on both the final list of 100 firms as well as 6 category winners, based on the information provided in the entry and any additional research. All winners will be announced publicly with the launch of the March issue of HW Magazine.

Frequently Asked Questions

1. Our company has [more than one] software platform. Do we have to apply multiple times?

No. You only have to apply once. The HW TECH100™ program recognizes leading technology & software companies – from companies with a single offering to companies that may house ten or more different software platforms. Each company need only be nominated once; that nomination should note any software worth our consideration in assessing the nomination.

2. We've got amazing software and would love to demonstrate it to HousingWire editorial team members as part of the consideration process.

Given the volume of applications, our team members/editors cannot accept individual requests for supplementary information beyond what is included in the HW TECH100™ application itself. (You may, however, tape a product demonstration and include it in your application if you feel it will help our team members better understand your technology.)

3. We want to know if [Company X] applied. Or we'd like to know how many companies applied/were nominated.

In the past we have received more than 300 nominations for the TECH100 program. We're expecting submission to increase exponentially year after year. Beyond that, we do not disclose if individual companies have been nominated for the program, nor do we disclose how many companies have received nominations in any given year.

4. Our software is proprietary and we want to share some things in our application that are private, so we can be accurately assessed. How do we do that?

If your software is so stealthy that you don't want anyone to know what it actually does, we're pretty sure you shouldn't be competing for public industry-wide recognition for your super-secret efforts. But every year we do receive a few requests like this, so let's be clear: HousingWire is a media company, and the information you submit in a nomination is material that will be vetted – and can be published in the event the company you nominate is named to our list. No secrets here. Nothing up our sleeves.

5. The company I want to nominate doesn't advertise with HousingWire. Can they still be considered?

We get this question every year, too, from a few people – we can only surmise it's because that's how some other industry tech awards programs have worked in the past. The HW TECH100™ isn't like other industry programs.

Here's the bottom line: selection to the HW TECH100™ isn't based upon a company's advertising relationship, and we encourage all technology companies looking to make their mark to apply. In fact, the vast majority of companies named to our inaugural 2014 list were not advertisers. What we're looking to accomplish with this program is broader than that: we want to capture the most innovative companies in the industry. Period.

6. We must have missed the listed deadline. We really want to be included, but this got held up in legal/we missed it until now/it was the holidays/we had other things we were focusing on/etc. Can we still apply?

Our answer for those that miss the deadline is simple: better luck next year. We have strict deadlines to manage to, and ask that you respect the process. Bottom line: all submissions/nominations must be made prior to midnight Central time on the nomination closing date. No exceptions. No mulligans. No extensions.

7. How much does it cost to nominate?

It's absolutely free.

8. We submitted a nomination. Can we know if we made it in prior to the official announcement for planning and/or marketing purposes?

We do not disclose the companies that make our HW TECH100™ until the TECH100™ HW Magazine issue is released; and will not be disclosing any information as to who made the cut prior to that date. When each year’s award winners are announced, the business contacts at winning firms will receive notification of their inclusion as well as information to support any press statements and similar marketing measures.