REwired

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Open commentary on everything impacting the U.S. housing economy. The opinions expressed here represent the author's alone.

Building a MarTech stack for the digital transformation era

What lenders really want
The mortgage industry is racing to catch up to consumer expectations around online commerce – and marketing technology is taking center stage. But at the core, loan officers don't actually want technology; they want what technology – your marketing tech stack – can do for them.
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Adam Constantine, digital content strategist at Movement Mortgage, to speak at engage.marketing

Learn how to navigate the ever-changing social media landscape
Developing a successful social media strategy can feel like log-rolling — it takes crazy-fast footwork just to stay afloat, and if you look away for just a minute, you end up in some deep water. That’s why we’ve invited Adam Constantine, digital content strategist at Movement Mortgage, to speak on effective social marketing at engage.marketing. Adam will join Chidi Erike, marketing science lead at Facebook, for what is sure to be a lively panel in our B2C track titled: Social Selling: Building relationships through Social Media.
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Cory Treffiletti, CMO of Voicera, to speak at engage.marketing

Marketing expert will talk about the Next Big Thing: voice, virtual reality and augmented reality
I love shiny new technology — we all do! But beyond the cool factor, evaluating which new technology your company needs to embrace for marketing can feel like reading tea leaves. That’s why I’m so excited about the panel on The Next Big Thing at our engage.marketing event. We’ve invited Cory Treffiletti, the chief marketing officer of Voicera, to give us the inside scoop on virtual reality, augmented reality and voice, among other promising new technologies.
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Marketers: Come hear Chris Heller, CEO of mellohome, at engage.marketing event

Former CEO of Keller Williams headlining general session
Our engage.marketing summit kicks off one month from today and Chris Heller, CEO of mellohome, is headlining our opening general session. The former CEO of Keller Williams is a real estate titan with 30 years of experience and he's bringing his insight on consumers, technology and real estate to our event in Dallas. Don't miss it!
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Monday Morning Cup of Coffee: C2 Financial cutting ties with Quicken Loans this week

Also, why do real estate agents sabotage online lenders?
"We've been growing their business a while and we offer extremely competitive pricing. We thought we were doing a good job. C2’s owner, Ron Tomko, actually told us that himself, and we hadn’t heard any negative feedback until this decision," Quicken Loans CEO Jay Farner told HousingWire late Sunday night.
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Straight talk about independent mortgage bankers

How regulated are they really?
Independent mortgage bankers have increasingly been in the news of late. Ten years after the 2008 housing crisis, the strong trends of IMB growth in mortgage lending continue as banks show little sign of reversing their retreat from our mortgage markets. But are IMBs regulated enough? CHLA responds.
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Bottom's up: Here are 10 markets projected to see depreciation

See which markets are projected to depreciate or stay the same
Veros' Eric Fox breaks down the U.S. markets with lowest projected appreciation. Of the previous quarterly report's 10 MSAs predicted to depreciate or remain unchanged over the next year, seven moved up and out of the bottom list this quarter. Read more to find out which markets made the list.
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[VIDEO] My experience at the Ellie Mae Classic

Celebrities and mortgage execs hit the links for a good cause
I landed in San Francisco on Monday to report at the fourth annual Ellie Mae Classic, a celebrity golf tournament that supports the Mortgage Bankers Association's Opens Doors Foundation. I spent the day connecting with industry players at TPC Stonebrae, where the lush golf course rolled into breathtaking views of the San Francisco Bay.
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