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Open commentary on everything impacting the U.S. housing economy. The opinions expressed here represent the author's alone.

Lori Brewer, founder and CEO of LBA Ware, to speak at engage.marketing

Panel on attracting and keeping top talent
The record-low unemployment rate and the complexity of skills needed for the modern mortgage industry make it a challenge for real estate and mortgage companies to recruit the right people. That's why we invited Lori Brewer, founder and CEO of LBA Ware, to be a panelist at our engage.marketing conference. As part of the panel on Strategies for Attracting and Keeping Top Talent, Lori will discuss compensation benchmarks and the role they play in the success of your business.
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Mike Eshelman, head of consumer finance at Jornaya, to speak at engage.marketing

Find out what it looks like to engage consumers in the era of the digital mortgage
Buying a home is an emotional touchpoint for borrowers, and providing an experience that is fast but compliant is a tall order. That's why we invited Mike Eshelman, head of consumer finance at Jornaya, to speak at the engage.marketing event on Consumer Engagement in the Era of the Digital Mortgage. With over 14 years of experience in consumer finance, Mike has extensive knowledge in lead generation, lead management, and leveraging data sets to deliver desired results in the mortgage and personal loans industries.
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Thinking outside the box with mobile marketing

What apps are homebuyers using?
Mobile devices have forever changed the way that Americans make purchasing decisions and interact with their providers. According to the National Association of Realtors, 89% of new home shoppers use a mobile search engine at the onset and throughout their research and mobile communication is even more prominent among Millennial homebuyers. So why aren’t we using mobile technology in every capacity we can?
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HousingJobs: The latest fintech job trends

The industry is ripe for fintech companies
Job hunting can be frustrating. At HousingWire, we want to make the process easier for job seekers in the industry. Our new service, HousingJobs, lists the latest gigs in the housing industry for loan officers, underwriters, processors, loan servicers, and tech and marketing pros. Check out this monthly blog for the latest job postings along with some industry insight.
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Here's how HousingWire readers can get $200 off our next conference

Come hang with us at engage.marketing
We at HousingWire are putting together a first-of-its-kind conference dedicated solely to the wise spending of your hard-earned marketing dollars. And if you read HousingWire, go to the engage.marketing website and put in the code: EditorGuest. You'll get $200 off registration. It's our way of saying thanks to our most loyal readers: You.
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Joe Welu, CEO of Total Expert, to speak at engage.marketing

Leveraging a marketing automation platform to deliver the right message at the right time
It’s an incredibly competitive market out there for real estate and mortgage professionals, and monitoring the activity of potential customers at the top of the funnel is essential for success. That's why we've invited Joe Welu, founder and CEO of Total Expert, to speak at our engage.marketing event on the topic of Leveraging a Marketing Automation Platform.
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Monday Morning Cup of Coffee: Facebook responds to HUD’s housing discrimination allegation

Social media giant says discrimination is prohibited by site’s policies
In case you missed it late Friday, HUD accused Facebook of allowing a modern, technologically enhanced form of redlining, wherein Facebook allows advertisers to use its mountains of data to target housing ads to very specific audiences. Here, the company responds. That, and more, in your Monday Morning Cup of Coffee.
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Matt Kaufman, head of marketing at Qualia, to speak at engage.marketing

Find out what the customer journey looks like for B2B
Have you ever gone to a marketing conference and realized most of the content had little relevance for your B2B business? We know the feeling. The B2B marketing funnel is distinct in several nuanced and important ways, which is why we invited Matt Kaufman, the head of marketing at Qualia, to lead a session at our engage.marketing event designed just for B2B marketers.
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Barbara Yolles, chief strategy officer at TMS, to speak at engage.marketing

Join us for a master class on marketing in the Millennial era
Everyone has an opinion on how to best reach Millennial borrowers, but real data is hard to find. That's why we've invited marketing veteran Barbara Yolles, chief strategy officer at TMS, to speak at engage.marketing at a session titled: Creating Trust with First-Time Homebuyers: A Master Class on Marketing in the Millennial Era. The master class will include data from a recent TMS survey that details what Millennial homebuyers are looking for in a lender. 
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A little less regulation from the CFPB, a little more action from the states

Why decreases in federal oversight brings more regulations
More and more, state regulators are stepping up to fill the void left by the Consumer Financial Protection Bureau. Because of this phenomenon, deregulation at the federal level could actually be creating new (and more complex) compliance challenges, especially for nonbank lenders and servicers that must be licensed in all 51 jurisdictions.
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