An Insider’s Look Into How Secondary Marketing Evaluates LOs

In this webinar we’ll explore the long-term financial impacts of renegotiations, extensions and fallouts, plus basic guidelines to be viewed as a professional by your secondary marketing department

HousingWire Annual Virtual Summit

Sessions from HousingWire Annual 2021 are going to be virtually streamed on October 25. Register now for FREE to tune into what housing industry leaders had to say this year!

How Freddie Mac is addressing affordable housing challenges

Freddie Mac is focused on addressing limited access to credit, housing inequalities, creation and preservation of affordable housing supply and advancement of homeownership education.

A NAR board member tells (almost) all

For this week’s Houses in Motion, a miniseries that is part of HousingWire Daily, we spoke with Lisa Dunn about the pressing issues in real estate, including disclosure of agent commission.

AgentReal EstateBrokerage

Zillow earns profit, no thanks to iBuying

The company's venerable agent advertising program is keeping Zillow in the black, despite iBuying losses

Rich Barton - HW+
Zillow CEO Rich Barton

New quarter, same story. Zillow makes money through agents advertising on its website. It loses money via buying homes for cash and then reselling them.

Add it up and the Seattle listings-and-iBuying giant on Wednesday reported $9.6 million in net income for the second quarter of 2021, and $1.3 billion in revenue.

The figures compare favorably to the second quarter 2020 – Zillow posted an $84 million net loss and $768 million in revenue back then – but April through June of 2020 marked the housing market’s COVID-induced nadir.

By contrast, Zillow posted $52 million in net income for the first quarter, and $1.2 billion in revenue in the first quarter of 2021. Zillow sold 2,086 homes through Zillow Offers in the second quarter. The instant homebuying program netted 1,975 sales in the first quarter.

Zillow’s steady, if unspectacular bottom-line contrasts with the company’s enviable popularity and stated ambitions. Zillow’s filing with the Securities and Exchange Commission reported 228 million unique monthly visitors to its U.S. home listings site. The company also reported having 6,420 full-time employees as of June 30, which is a 14% surge in employee headcount within the last six months.

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