An Insider’s Look Into How Secondary Marketing Evaluates LOs

In this webinar we’ll explore the long-term financial impacts of renegotiations, extensions and fallouts, plus basic guidelines to be viewed as a professional by your secondary marketing department

HousingWire Annual Virtual Summit

Sessions from HousingWire Annual 2021 are going to be virtually streamed on October 25. Register now for FREE to tune into what housing industry leaders had to say this year!

How servicers can access timely, accurate data insights

Learn how to navigate the challenges in today’s market – for example, the need for ongoing, on-demand access to near-real-time data and the ability to access those data insights in a timely and accurate manner.

Steve Murray on new brokerage models, CFPB crackdowns

Today’s HousingWire Daily features a discussion on the emergence of a new brokerage model and the validity behind the concerns against institutional investors.

Real EstateBrokerage

The future of U.S. real estate commissions

Not just lawsuits, but alternative business models and an insane housing market threaten to disrupt home sales commissions

HW+ real estate commissions
Glenn Kelman, CEO of Redfin, and Luke Babich, chief operating officer of Clever (left to right)

This is the final of a three part series on residential real estate sales commissions. Part one explained the history of sales commissions, and the labor market for real estate agents. Part two dove into legal challenges of the present commission system, and the industry’s defense of commissions at the present level of 5% a home sale. 

You know what’s annoying? 

Telling someone the Internet has made their life a lot easier. 

Few professions are told that more repeatedly than real estate agents. Some grudgingly say that’s true, but others claim agents work more than ever.

“Twenty-five years ago, you might send a photo to the paper of a property,” said Ryan Gorman, president of Realogy-owned Coldwell Banker. “Now there are 36 different images, a video, imagery captured from drones. The average real estate agent is probably an expert at Tik Tok.”

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