From his favorite time of day to what he believes the most important thing is seniors should understand about reverse mortgages, we get the personal and professional facts from Jeff Lewis, chairman and CEO of Generation Mortgage, in our monthly edition of The Hot Seat.

I never miss an episode of Boardwalk Empire.

My favorite time of the day is when we put the kids to bed and read with them.

Right now I’m listening to satellite radio and Pandora – both truly amazing innovations.

The most memorable moment in my life is a tie between when each of my kids was born.

A good friend is on your team, no matter what, but isn’t afraid to tell you when you’ve messed up.

People should seek a career in the reverse mortgage industry because the industry will eventually grow and they can make a living with a product that transforms consumers’ lives in such a positive manner.

I am optimistic about the reverse mortgage industry because the product is good and the need is large and growing.

If I could change one thing about the reverse mortgage industry it would be the tone of the industry’s television campaigns. I believe they help perpetuate a schlocky image for the industry.

Before I entered the reverse mortgage industry I was thinner!

Reverse mortgage professionals can best support the public image of reverse mortgages by educating themselves about the product’s inherent economic value.

The most important thing financial advisors can learn about reverse mortgages is that they are neither expensive nor a product of last resort.

Industry growth is dependent upon changing the negative image of the product among consumers and financial professionals who advise consumers.

In shaping appropriate regulation of the reverse mortgage industry, government officials need to understand that the only way to address the complex retirement funding problems faced by the boomers is to permit comprehensive planning to take place.

The development of a proprietary market for reverse mortgages will require much lower government loan limits and much higher home price appreciation.

The most important thing seniors should understand about reverse mortgages is that they are not a last resort.

I would encourage a family member to consider a reverse mortgage because it is the best value in consumer financial products I have ever seen.