Real estate brand and brokerage company Pacific Union International announced this week that it's launching a digital marketplace that aims at securely provide buyers and sellers exclusive listings before they are marketed to the public. The new public portal already has more than $100 million in new listings for southern California.

"30% of the deals in our markets are already selling off-market and Private View creates the most authentic environment to feature such listings prior to being available through the MLS and other listing portals,"  said John Hathorn of the Pence Hathorn Silver team at Pacific Union in Los Angeles.

Private View is "unique" because it is available to the general public and other real estate professionals at other brokerages, the company said in a press release.

“As a company we're dedicated to creating a go-to market strategy that is unparalleled in the industry, and the creation of our own marketplace that's not only accessible to the brokerage community but to the public too, certainly sets us apart," said Nick Segal, Pacific Union International President in Southern California.

The company explained it will allow buyers and sellers to search homes for sale by neighborhood and price, and then arrange private showings with Pacific Union real estate professionals.

“As for sellers, it's even more brilliant as it allows me and my colleagues in the Bay Area to reach targeted buyers with our properties for sale in a meaningful way, well in advance of being on the MLS or appearing on Zillow, and without the 'days on the market' accruing,” said Payton Stiewe, Pacific Union Bay Area real estate professional.

For months a lack of inventory nationwide has resulted in a decline of pending home sales, and Pacific Union International’s platform aims at enhancing the current market, according to the company. 

"New inventory is the hottest commodity in real estate and Private View creates a marketplace that will greatly benefit both buyer and sellers,” said Hathorn.