Full-service mortgage lending company Service First Mortgage announced recently it hired two mortgage industry executives, Joe Treinen and Ian Kimball, who will take on the positions of national sales director and director of sales development, respectively. 

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Treinen (pictured left) will be based in Texas, and as national sales director, the 22-year veteran will focus on growing the company's overall production, while expanding the company's unique culture and brand. 

“I look forward to working with the team at Service First Mortgage to leverage the strong foundation they’ve built over the past two decades,” said Treinen. “There are many great people in our business looking for a solid organization that can deliver consistently for their customers and referral sources. Service First Mortgage is one of those companies,"  

Before joining Service First Mortgage, Treinen served as vice president, southeast divisional manager for a top 10 bank. There he led sales force of upwards of 250 loan officers from across six states and Washington, D.C.

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Kimball (pictured right) will be based in Minneapolis, and as director of sales and development, he will focus on building the company's infrastructure to help it grow, while maintaining the culture and brand.

"I’m excited to join Service First Mortgage because they understand the importance of execution, and delivering for our customers and partners,” said Kimball. “In addition, the company’s values align with my personal values of integrity, service and innovation. It’s a great overall fit.”

Kimball brings 15 years of direct mortgage experience. Prior to joining the company, Kimball served as an area sales manager for a direct lender where he led organizations, growth, and production management.