As part of an effort to “revolutionize lending,” B2R Holdings, the parent company of B2R Finance and Dwell Finance, announced that it is rebranding and will now be known as

According to a release from B2R, is a “transformative technology platform designed to address industry fragmentation and offer a faster, lower-friction process for consumers, entrepreneurs and established businesses alike.”

The company said that the platform has been in development for the past year and will be initially focused on residential rental finance through the platform’s anchor tenants, B2R Finance and Dwell Finance, which B2R Finance acquired in May.

Both B2R Finance and Dwell Finance lend to single-family residential property investors, with B2R focusing on established property investors and Dwell Finance targeting small investors.

Nick Gould, the founder and chairman of, said the new platform will change the face of lending.

“We’ve created a unique, technology-enhanced lending platform to allow loans at greater volumes while effectively managing credit risk and operating efficiency,” Gould said.

“We continue to leverage and build upon this low-friction platform to revolutionize lending itself as we deploy new products,” Gould said. “We are very excited about the future of this innovation.”’s modular, multi-tenant architecture enables partners to leverage all or parts of the platform, the company said in a release.

According to the release, users can select from a menu of options, including the proprietary origination engine, waterfall decisioning, servicing and processing, balance sheet management and capital markets access, choosing the solution that best accelerates their growth.

The company said that tech-heavy, capital-light partners can “especially benefit” from’s multi-balance sheet capability, offering more than $1 billion in lending capacity for approved products through several warehouse partners including Citibank, Goldman Sachs, Guggenheim Partners and Wells Fargo.

“While we’ve all grown accustomed to hearing about the economic recovery and the cost of capital being at an all-time low, the reality is that lending remains constrained,” said Jason Hogg, founder and CEO of

“Consumers’ access to credit is still fragmented and banks are unable to adapt to this rapidly evolving landscape. In the last 24 months alone, a slew of new upstarts offering various degrees of sophistication and investor capital have emerged, claiming to address these issues,” Hogg said.

“However, there is still no transformative technology platform – let alone one backed by a world-class sponsor – that can offer a faster, fairer, lower-friction lending experience for entrepreneurs, businesses and consumers – until now,” he added. was founded with funds managed by Blackstone Tactical Opportunities.

“We’ve already seen our platform revolutionize commercial real estate financing – originating more than $1 billion of loan volume in the first year alone with zero delinquencies, while also facilitating the industry’s first-ever multi-borrower securitization,” Hogg said.

“We’re confident this technology can be used to disintermediate how lending is done across multiple industry verticals, including consumer installment, durable goods and small business lending,” Hogg concluded. “Our ultimate goal is to empower entrepreneurs, businesses and consumers.”

[Update 1: Article updated to clarify business focus of B2R Finance and Dwell Finance]