BetterLoanOfficers.com, a firm offering a web-based loan officer review database, announced the addition of Brian Karoff as the company’s new director of digital.

In this role, Karoff will control all aspects of BetterLoanOfficers.com's software development, digital marketing implementation, and marketing team management. Additionally, Karoff will oversee the company’s brand growth, reputation management, and audience connection across all media channels.

“Karoff brings both an intense industry vision and a record of successful innovation to the position,” the company said in a release. “He is an experienced team builder and leads with comprehensive understanding of product development and campaign management. From his time in the entertainment industry, producing acclaimed media content across Broadway, Hollywood, and the international stage, to the founding of his own revolutionary agency, Brian has led the way in strategic marketing planning and tactical execution of those same programs.”

BetterLoanOfficers.com provides a platform where users across the nation can hold loan officers to a higher standard of service, reviewing them according to pre-set qualifiers and helping others determine which mortgage providers are truly worth investing in, the company said.

"Crafting a professional digital presence that is both high-impact and truly engaging is a mighty challenge, even for the most agile business," said Rene Rodriguez, founder and Chief Executive Officer of BetterLoanOfficers.com.

"I am thrilled that we could convince Brian to join our team. He brings tremendous expertise and will allow us to fully embrace the opportunities available through modern online outreach channels, while overcoming the unique challenges they each pose,” Rodriguez continued. “We could not have picked a better person for the job."

Karoff said he’s excited about the opportunities at BetterLoanOfficers.com.

"I'm never satisfied unless I'm moving forward - both in my personal and professional life," Karoff said. "BetterLoanOfficers.com is the next enormous step for me, representing a whole new horizon of opportunity within the mortgage industry. We're here to make a difference, and that's exactly what we're going to do-both over the short and long-term."