As one of the nation’s top mortgage lenders, Wells Fargo (WFC) employs over 7,000 mortgage consultants and is readily looking for ways it can build its outreach tactics to recruit mortgage lenders.

The lender uses various means to reach out to college graduates, including internship opportunities, to help show that there are a variety of career paths that they can take within the company.

However, April Taylor, Wells Fargo Home Mortgage senior vice president talent acquisition manager, said in an interview with HousingWire, that there is one key element that the lender is really looking for: customer care.

“As we think about hiring an individual, the skills and experience are one factor; however, the customer care piece is really important to Wells Fargo,” Taylor explained.   

“As the financial environment continues to evolve, we are constantly trying to grow our home mortgage business to serve a larger customer base,” she said. “There continues to be a large need for home mortgage consultants.”

As customers’ needs and behaviors change, Taylor said that Wells Fargo continues to mirror that change in their product and servicing options.

“It is about developing our products and services to meet their needs,” she added.  

After that key element, she explained that Wells Fargo is looking at the breadth and depth of various segments to come to the company.

Since the financial industry goes through a lot of changes, Wells Fargo is always interested in having a diversity among its home mortgage consultants to reflect its customer base.

While the lender is always looking to broadly diversify its employees, key examples of segments Wells Fargo is recruiting for include millennials, veterans and Hispanics.

“There is a clear need for key recruitment focus areas, millennials being one of them. Another would be the Latino/Hispanic population. The Latino/Hispanic and millennial populations continue to grow, and we have significant efforts in place to think about how are we going to attract, develop, retain and motivate those various segments,” she said.  

As far as military veterans, Taylor said they are really interested in joining Wells Fargo since there are a lot transferable skills. “Our positions can give them the flexibility in how they run their day and mange their responsibilities,” she said.