Greystone announced the addition of Keith Hires as managing director of Greystone’s portfolio lending group. In his new role, Hires will focus primarily on bridge and mezzanine lending products targeted to borrowers in the Southeast and Mid-Atlantic.

“Keith is an incredible addition to our growing Portfolio Lending team, and his reach in the Southeast and Mid-Atlantic regions is going to be integral as we look to satisfy the growing demand for interim financing across multifamily, healthcare and student housing properties,” said Marty Lanigan, head of Greystone’s portfolio lending group. “Having worked with Keith previously, I know his production banking talent will be an asset to Greystone.”

Hires brings more than 25 years of real estate experience to Greystone. He was most recently a managing director at Guggenheim, responsible for building a loan production platform for the company’s Atlanta office. Prior to Guggenheim, Hires served as a managing director at Prudential Financial, where he was responsible for development of the Capital Markets and Fannie Mae programs for the Eastern region covering offices located in Atlanta, Washington D.C. and New York City.

”I am excited to be a part of an organization that has such a strong entrepreneurial spirit and look forward to growing the Portfolio Lending platform at Greystone,” Hires said.