Ellie Mae (ELLI), a mortgage software provider, acquired MortgageCEO, which provides customer relationship management, and marketing automation solutions for the mortgage industry, the company said Friday.

In addition, MortgageCEO’s “all-in-one” CRM and marketing platform offers capabilities for lead management, sales automation, email marketing, builder and Realtor referral marketing and mobile access of leads and contacts from anywhere.

"The acquisition of MortgageCEO is consistent with our mission to automate every aspect of the mortgage process,” said Sig Anderman, CEO of Ellie Mae. “Based on our customer feedback, CRM is viewed as a key addition to our product offering and an important tool in helping our clients drive loan volume. As the mortgage market shifts from refinance to purchase, CRM and marketing automation will be critical functionality to help our clients acquire new customers and build relationships with their existing customers."