Industry website AdAge.com broke this story on Monday: Bank of America has decided to move its public-relations account to Burson-Marstellar.

The shift comes as BofA is looking to improve its public image following a years-long recession and financial crisis that saw BofA accept taxpayer bailouts, experiment with unpopular new consumer fees and suffer through a disastrous foreclosure crisis that put the bank at odds with millions of homeowners.