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Lending / The Ticker

Zillow, AOL Real Estate join forces

Partner to market client listings

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Zillow (Z) announced a partnership with AOL Real Estate and is now powering the site’s home shopping experience, the company said in a press release.

As a result, Zillow is now the exclusive provider of for-sale and for-rent listings to four real estate websites across the country.

The partnership provides an easy way to market client’s listings to Zillow’s mobile and web network.

Additionally, the service is free for MLS's, brokerages and agents that want to list homes for sale or for rent on Zillow.

"We’re very excited to announce this partnership with AOL Real Estate," said Zillow CEO Spencer Rascoff. "Both Zillow and AOL Real Estate serve consumers with great content and information about homes, so this made perfect sense."

"It also represents a tremendous benefit for the real estate professionals and organizations who market homes for sale on Zillow, as we continue to expand the audience of home shoppers who see these listings," Rascoff added. 

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