In any industry, it’s hard to win if you don’t know what your competition is doing. Lenders have traditionally relied upon a few very limited resources to do so, none of which enabled them to effectively compare the current state of their business to those they compete with. Optimal Blue has upended those concerns with a powerful business intelligence offering called Competitive Analytics. The solution touts daily updates of comprehensive transactional data and features insightful visualizations that can be configured through a variety of highly granular filters.

Competitive Analytics is powered by data from actual mortgage transactions across the country and is updated every night, providing the most accurate, granular, and timely view of mortgage transactions available in the industry. Further, the solution enables lenders to benchmark their results against the overall market in the areas that matter most, resulting in far more informed corporate decision-making and highly targeted strategies.

Optimal Blue’s market share is what makes this competitive analysis possible. As the largest provider of secondary marketing automation to the mortgage industry, Optimal Blue floats on a sea of operational and transactional data. One of every three mortgage loans completed nationwide every year are priced and locked through the Optimal Blue platform, uniquely positioning the company to provide meaningful and unrivaled benchmarks.

Ultimately, business intelligence leads to improved efficiencies and a more competitive offering that helps lenders better serve their most important stakeholder: the borrower. Data transparency and daily insight into successful strategies to better serve borrowers and grow their businesses are the differentiating factors that lenders need to better serve today’s borrower in the current mortgage landscape.

Webinar Date & Time: October 16th, 1pm CST

Company: Optimal Blue

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