OJO Labs’ Karen Starns on real estate tech disruption

Today’s HousingWire Daily episode continues the Women of Influence podcast miniseries. This episode features 2020 HW Woman of Influence and OJO Labs Chief Marketing Officer Karen Starns. Starns was also named a 2021 HousingWire Marketing Leader for her work transforming the fast-growing brand into a real estate powerhouse.

Starns has more than 20 years of experience building two of the biggest names in consumer tech, Amazon and Microsoft, giving her a unique perspective on the tech developments in the real estate industry. During this episode, Starns talks about the state of tech in the housing industry compared to other tech industries, addressing the idea that housing has been historically behind when it comes to tech. 

She also talks about some of the innovation within real estate that consumers might not expect.

Here is a small preview of the interview, which has been lightly edited for length and clarity:

Brena Nath: What are some innovative ways that real estate is pushing the envelope or on the cutting edge of tech that people might not realize is happening in the real estate space? 

Karen Starns: We all live every day around the obvious things, like access to listings, data, mortgage insights and the sheer amount of information that consumers can kind of search for and glean on their own. I would say the pandemic really accelerated some of those kinds of digital tools that help consumers move further on their journey. You can look at the flip side of that to say like, okay, has it complicated the journey in some respects? Now, there are so many offerings out there, and I’d submit that the industry really has yet to offer a solution that provides consumers with the guidance to navigate all of those aspects of a complicated real estate landscape.

HousingWire’s Women of Influence podcast miniseries spotlights the significant contributions of women who are driving the U.S. housing economy forward, interviewing our honorees over the years on the impact they’re making today.  Hosted by Brena Nath and produced by Alcynna Lloyd.

Below is the transcription of the interview. These transcriptions, powered by Speechpad, have been lightly edited and may contain small errors from reproduction:

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