2021 HW Marketing Leader: Karen Starns


As chief marketing officer of OJO Labs, Karen Starns has transformed the fast-growing brand into a real estate powerhouse that offers deeply personalized experiences for home buying and selling. Through OJO Labs’ impressive growth over the last year, Starns has made an impact on multiple fronts, including bringing the company vision to life, rapidly expanding its customer base to millions of new consumers and increasing brand presence within the broader real estate industry. In particular, Starns has been instrumental in establishing the brand’s purpose to level the playing field for all homebuyers and sellers, establishing the company as a go-to resource for all aspiring homebuyers—no matter their race, class, or gender.

Over the last year, Starns’ role at OJO Labs took on new significance, as the company underwent massive growth — raising $62.5 million in funding, acquiring two companies, and launching new product offerings. Starns also led the charge in delivering an unprecedented uptick in media coverage and awards recognition.


Karen Starns


Chief Marketing Officer

Company Name:

OJO Labs

3d rendering of a row of luxury townhouses along a street

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