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2020 HW Woman of Influence: Karen Starns

OJO Labs, Chief Marketing Officer

Karen Starns

With expertise in product marketing, customer acquisition and digital initiatives at fast-growing companies including Microsoft, Amazon and Pearson, Karen Starns is a force within the consumer tech space.

Driven by a passion for helping brands connect with their customers in a meaningful way, Starns is always brainstorming how companies can deploy cutting-edge technologies to better anticipate and meet consumer needs. Now, as chief marketing officer at OJO Labs, Starns focuses the majority of her attention on the revamping of OJO Labs’ brand to better reach a rapidly increasing number of consumers through the company’s proprietary AI advisor for homebuying, OJO. In addition to overseeing all aspects of marketing strategy, Starns is also committed to building a culture at her company that encourages mission-driven thinking with her motto “Earn trust – never forget the lives we impact.” Outside of the office space, Starns actively mentors emerging female leaders through various programs. A participant in the Vital Voices and Bank of America Global Ambassador program, Starns was matched with and continues to serve as an advisor and mentor to the CEO of social enterprise Cielo Hammocks and non-profit Cielo Foundation. Furthermore, Starns was a founding member of the Advisory Board for the University of Tedas’ McCombs School of Business, Master of Science in Marketing program.

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Better.com partners with Palantir on new proprietary loan platform HW+

Struggling digital mortgage lender Better.com is teaming up with secretive big data firm Palantir to create a proprietary loan platform that is says will enable Fannie Mae, Freddie Mac and mortgage investors to make “richer and deeper data-driven mortgage capital allocation decisions.”

3d rendering of a row of luxury townhouses along a street

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