Back in the day, professionals used to keep their business separate from their social lives. That’s not the case anymore. In fact, with Trulia‘s new Facebook Connect feature, real estate professionals no longer have to make any distinction between their professional versus not-professional networks. Beginning Friday, real estate agents and brokers signed up with Trulia can link their online portfolios to Facebook and “expand their footprint and drive more inquiries” to their business. How great — two social networking sites, buddy-buddy to bring more business to both of them. The agreement does raise a few questions, though. After all, Facebook doesn’t need the extra marketing, — what with 500 million members, and a CEO who is the zeitgeist du jour and Time’s Person of the Year. But, I guess synergy can never go too far. That is, unless Facebook becomes too big to fail. Write to Christine Ricciardi. Follow her on Twitter @HWnewbieCR.
Most Popular Articles
Latest Articles
Spring housing market gets more inventory
We’ve now had back-to-back weeks of healthy housing inventory growth, making spring 2024 much healthier than spring 2023.
-
The best real estate podcasts for agents and brokers in 2024
-
Home sellers saw their profits shrink in the first quarter: Attom
-
If reelected, Trump could seek greater control over Federal Reserve
-
Acra CEO Keith Lind on staying the course amid choppy waters in non-QM
-
HUD walks back some proposed changes to HECM for Purchase program