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Join industry experts for an in-depth discussion on the future of eClosing and how hybrid and RON closings benefit lenders and borrowers.

DOJ v. NAR and the ethics of real estate commissions

Today’s HousingWire Daily features the first-ever episode of Houses in Motion. We discuss the Department of Justice’s recent move to withdraw from a settlement agreement with the NAR.

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How Biden’s Neighborhood Homes proposal impacts real estate investors

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Mortgage

Social Media Master Class: TikTok

HousingWire’s Managing Editor, Brena Nath, interviews Scott Betley, a loan officer at NFM Lending, to show attendees the latest strategies and updates on TikTok. He also shares a few insights on managing this social platform, discussing how he has amassed thousands of leads through his TikTok strategy.

Here is a small preview of the session, which has been lightly edited for length and clarity:

Brena Nath: What made you decide to join TikTok in the first place?

Scott Betley: It’s all because of Gary Vaynerchuk, believe it or not. I’m a big follower and supporter of his. I was listening to his podcast, and I’ll never forget, it was December of 2019, I was in the gym, and he was raving about the organic reach on TikTok. And I was like, you know what, I might as well try it. I was playing with Instagram and Facebook and doing some parody videos that had popped off. And I was like, you know, why don’t I jump in and try it? And it took a little bit of time, but I think it was like the 25th or 26th video that took off. I was like, wow, this is legitimate. But it all stems from Gary.

Brena Nath: Can you expand more on when you first started seeing the benefits of using TikTok?

Scott Betley: It took me about a month or so to really get my bearings straight. I kind of made the mistake upfront of not spending time consuming content to understand the platform. And you know, it’s very raw, it’s organic. It’s not very post-produced and not too fancy. I kind of had to wrap my head around that first to understand what content was performing well on the platform. But yeah, it was about a month before it really started to take off, and I think that first video hit like 350,000 or 400,000 views overnight, and it was about no money down. I had probably like 100 leads from that video.

Watch the full session below. To go back to the full HousingWire engage.marketing on demand summit, go here.

Panelists:

  • Scott Betley, Loan Officer, NFM Lending
  • Brena Nath, Managing Editor, HousingWire

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