Mortgage

Planet Home Lending CMO Jim McDonald to speak at engage.marketing in June

Executive will discuss marketing in a recession and building a marketing tech stack

Between the refi boom and the crippled economy due to the coronavirus, marketing a mortgage company this year requires some fine-tuned tactics and technology.

That’s why we invited Jim McDonald, chief marketing officer at Planet Home Lending, to tackle two timely topics at our virtual engage.marketing summit next month. McDonald will share insights about “Marketing in a Recession” on June 11 and “Building a Marketing Tech Stack” – the group of technologies that marketers use, including content management systems, website analytics and email platforms – on June 12.

Jim McDonald

Our summit’s theme is The Agile Marketer, a motto that echoes McDonald’s career. His 15 years of marketing experience include roles at Verizon and Match.com before joining Pacific Union Financial, since acquired by Mr. Cooper, in 2015. He was named to his current CMO position last month.

And McDonald is just one of a packed roster of marketers sharing their toolboxes at engage.marketing on June 11-12, including Sarah DeCiantisBobbi HoweBarbara YollesAlec Hanson, Brian Covey, Cindy McGovern, Kevin Peranio, Bill Ludwig and many more.

Join us virtually by registering here.

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