San Diego-based ReverseVision, a software and technology provide for the reverse mortgage industry, announced the addition of Wendy Peel as the company’s new vice president of sales and marketing.

In this position, Peel will be responsible for managing the ReverseVision brand, working with the company’s product development team on system enhancements and broadening the company’s brand awareness among forward lenders and financial planners, ReverseVision said in a release.

"Wendy Peel is a highly skilled sales and marketing professional," said John Button, president of ReverseVision. "Her experience outside the reverse mortgage marketplace will prove invaluable as ReverseVision forges strategic partnerships with mortgage lenders and financial planners."

Prior to joining ReverseVision, Peel served as vice president of sales and marketing for CommercePromote, a provider of cloud-based software applications. Earlier in her career, Peel held similar roles at iCoStore, Take Notice, PNA and TransPerfect Translations.

"My background is in enterprise solutions so ReverseVision was a great choice for the next stage of my career," Peel said. "Once I saw the ReverseVision solution for myself, I immediately recognized its potential, and I look forward to leading the next phase of ReverseVision's sales and marketing growth."