RealtyTrac announced the addition of industry veteran Jon Cohn as the company’s new senior vice president of data products. In this position, Cohn is tasked with designing and building data-based products that will serve a multitude of verticals such as direct marketing, real estate, insurance, and value added resellers, RealtyTrac said in a release.

Cohn joins RealtyTrac from Acxiom Corporation, where he spent 16 years. At Acxiom, Cohn most recently served as director/group product leader. During his Acxiom career, he directed multiple product groups including List, Telephone, Identity/Risk Solutions, Insurance Fraud Mitigation, SMB/Broker Reseller channel management, Local Search and Data Compilation.

“With the convergence of big data, analytics and multiple data sets in real estate and marketing industries, Jon adds a perfect blend of skills to our team and to this new role at RealtyTrac,” said Jamie Moyle, RealtyTrac CEO.

“As we look to develop integrated products that offer a unique value proposition for our customers, Jon's experiences in database marketing, identity/fraud mitigation and new media applications will help us transform our robust database into industry-leading solutions for a broader customer base,” Moyle added. “We are pleased to have him on board.”

Cohn said that he is excited about the opportunity at RealtyTrac. “The expansion of RealtyTrac’s tax, deed, mortgage, foreclosure and Homefacts neighborhood datasets will enable us to create unique products that will do even more to support our customers in their endeavors,” Cohn said.

“We're in the midst of an exciting era in real estate and database marketing, and I look forward to working at RealtyTrac,” Cohn explained. “We look to enable our partners with products that are the foundation to making smart business decisions.”