As Head of Product Strategy at Orchard, Julia Bi is tasked with creating the most delightful buying and selling experience for our customers at Orchard. Her perspective and leadership have been vital in the launch of new services at the company, including the delivery of Orchard’s new Equity Advance product. Bi takes time to understand shifting customer needs, leads projects across the business and is always ready to roll up her sleeves.

Bi embodies all of Orchard’s values and makes sure to connect with her colleagues on a personal level. Bi is masterful at combining qualitative and quantitative feedback and translating these insights into actionable brainstorms. One of her strengths is building advocacy for new products and service improvements. When Equity Advance, an interest-free loan that customers can tap into to buy their new home, was set to launch, Bi secured buy-in from the Orchard team through company-wide and team-specific presentations that explain the value to the customer and to the business. Bi employed a variety of techniques, including fun trivia questions over email, Q&A sessions and shared decks to bring agents, marketers and engineers up to speed. As a leader, Bi makes a massive impact on the business.

What is one thing you would tell a younger version of yourself?

Your career path is your responsibility — don’t be afraid to advocate for yourself and take opportunities when they come.

Name:

Julia Bi

Age:

31

Title:

Head of Product Strategy

Company Name:

Orchard

Industry

Real Estate