Rise and fall of data in financial services

For mortgage and banking marketers, 2022 might not seem like the best year to start using data-driven tactics to drive growth. With technology companies eliminating browser cookies — and Facebook indicating Apple’s privacy change will result in a $10 billion revenue hit this year — using data appears to be on the downswing.

Consumers, too, changed their habits. Those polled by Total Expert say they’re now nearly twice as likely to use the internet to find a lender versus contacting a lender directly — a behavior that’s become commonplace for mortgage refinances. Now that consumers are more comfortable than ever before with digital tools and marketing, is 2022 a good year or a bad year to start using data to drive growth? And what are other financial providers doing to address this shifting landscape?

From this white paper, you will learn the changes to third-party data, how financial services organizations are turning to internal data to fuel growth, and how new technology has made using internal data easier than ever before.

Publisher: Total Expert
Date: May 2022

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