Digital marketing offers huge potential to drive business for the mortgage industry, but it requires the right technology. The shift to a purchase market makes effective digital marketing even more important, and collaborative marketing technology can generate more demand while reducing time spent on marketing.
This white paper explains what collaborative marketing is and how forward-thinking lenders are already using it to drive growth.
Publisher: Evocalize
Date: April 2022
As the mortgage sector navigates through complex market dynamics, the primary objectives for many organizations remain the same: master cost efficiency, ensure the delivery of high-quality service, and effectively scale operations. Outsourcing activities to specialized providers continues to be a primary strategy for achieving such goals. This white paper discusses how lenders and servicers can:
With interest rates trending downward and refinances picking up, the industry is preparing for an upswing. This shift is welcomed good news given the tough origination market over the last two years. However, the most recent ACES Mortgage QC Industry Trends Report found critical defect rates jumped up in the first quarter (Q1) of this year. Not only does this break a five-quarter-long downward trend, but this uptick in defects happened at a time when mortgage originations were at their lowest levels since 2000.
