In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.

Publisher: Sutherland
Date: June 2019

Most Popular Articles

Freddie Mac: Mortgage rates reverse course from last week’s low

This week, the average U.S. fixed rate for a 30-year mortgage jumped to 3.69%. That’s still more than a percentage point lower than the 4.85% of the year-earlier week.

Oct 17, 2019 By

Latest Articles

Embrace Home Loans names new senior vice president, retail and direct sales

Embrace Home Loans, a Rhode Island-based mortgage lender, announced this week that longtime employee Ryan “Buddy” Hardiman is being promoted to senior vice president of retail and direct sales.

Oct 18, 2019 By