In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.
Publisher: Sutherland
Date: June 2019
As the mortgage sector navigates through complex market dynamics, the primary objectives for many organizations remain the same: master cost efficiency, ensure the delivery of high-quality service, and effectively scale operations. Outsourcing activities to specialized providers continues to be a primary strategy for achieving such goals. This white paper discusses how lenders and servicers can:
In 2024, buyer agent representation has become a hot topic in real estate. Realtor.com’s campaign educates homebuyers on the value of buyer agents and empowers agents to support their clients, ensuring equitable opportunities in the housing market. Join the movement and help spread this important message.
