How to Leverage Journey Mapping to Increase Customer Retention and to Grow Your Lending Business

In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.

Publisher: Sutherland
Date: June 2019

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