In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.
Publisher: Sutherland
Date: June 2019
Builders are operating in one of the most constrained land environments in decades, where high-quality parcels are limited and competition is intensifying across both national and regional players. According to Acres’ analysis of thousands of transactions, builder and land acquisition activity often occurs six to 36 months before it appears in public records, making it […]
Don’t let homeowners insurance disrupt your closings. Explore the mid-2026 insurance market outlook and how builders can turn coverage into a sales advantage.
