Surely one of the top questions for any landlord or property developer is what do renters really want in their next apartment? What matters to them? What do they care about? For the most part, answering that question is probably a guessing game. Well, maybe not anymore. Newly released data from RENTCafé and Yardi Matrix provides insight into what renters truly want, based on the one place they can’t really lie about – their search history.