LO MARKETING

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[Pulse] Why loan officers should keep it simple to build their personal brand

Feb 13, 2019By

The digital mortgage boom is here, and the buzz is LOUD. So loud, in fact, that it’s easy to be distracted from the data. Usage rates of all of the exciting new tools that we put in front of our loan officers are going in the right direction, but we’re still not at 100% adoption, maybe because we haven’t kept things as simple as they needed to be for our LOs in this ultra-competitive environment. So, here’s some simple, specific, actionable advice on how you can leverage technology to market your personal brand.