eXp’s Stacey Onnen and Fee Gentry talk diversity initiatives

Today’s episode of HousingWire Daily continues our Women of Influence series and features an interview with eXp Realty’’s Stacey Onnen and Fee Gentry. Onnen is the president of U.S. Brokerage Operations and Gentry sits on of eXp World Holdings’ board directors and helped co-found and lead several of eXp’s diversity and inclusion initiatives, including ONE eXp. 

During the interview, they both share their unlikely starts in the housing industry and discuss eXp’s recent and dramatic growth. They also talk about eXp’s numerous diversity and inclusion initiatives and why they think it is important for company success. 

Here is a small preview of the interview, which has been lightly edited for length and clarity:

Alcynna Lloyd: eXp has experienced dramatic growth over the last few years and has now joined the heavyweight division. And, while brokerages may be riding a sales boom right now, some are concerned that the boom times never last, and more inventory won’t keep up with demand. Is this something eXp is actively thinking about? And if so, what are you doing to ensure growth in the market experiences a downturn?

Stacey Onnen: It’s something that every brokerage has to think of all the time, because when we all look back, we didn’t know when the crash in ‘07, ‘08 was going to happen. And it affected different parts of the country at different times. We’ve got a great team and we do feel as a company being one large, corporately owned brokerage, that we’re in an incredibly unique place to jump into that. But we also want to make sure not just on the corporate level, if you think of how our agents like twisted and turned very, very quickly, when COVID hit, the agents that had come through the ‘08 downturn, they had to learn a different style of business immediately. Those agents were more prepared, then you take the fact that we were already working virtually. So that wasn’t even a game changer for our agents.

Fee Gentry: From the Board of Directors point of view, we’re looking at our financials and financial models, so we’re forecasting and staffing accordingly. That’s, that’s what our leadership is doing.  We’re advising and providing guidance of what we see in the industry, what economists are saying about the industry,  and we’re following those trends. The other part is that we’re investing heavily in our agents, we’re investing in our staff. We’re doing some lead generation technology, so some technologies to keep us in the forefront of the market. We’re trying to be in front of the industry instead of just waiting to see what happens. 

HousingWire Daily examines the most compelling articles reported across HW Media. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted by the HW team and produced by Alcynna Lloyd and Elissa Branch. If you have a pitch or an inquiry relating to podcasts, you can reach our team at

Below is the transcription of the interview. These transcriptions, powered by Speechpad, have been lightly edited and may contain small errors from reproduction:

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    HousingWire Daily

    Hosted by the journalists behind the headlines, HousingWire Daily examines the most compelling mortgage, real estate, and fintech articles reported from the HousingWire newsroom.

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