Strongest and Weakest Housing Markets, Reverse Mortgage Marketing Don’ts

ReverseFocusReverse Focus Weekly Podcast Episode #319

In this week’s Reverse Focus podcast, Shannon Hicks discusses a recent NPR survey on “senior” preferred terms. Notably, NPR found many more terms were disliked than were favorable to the older adult population. 

Hicks also talks about a recent report on the strongest and weakest housing markets. With many seniors relying on their home equity during retirement in the coming years, which are most likely to see the greatest appreciation on their homes? 

Following several states’ recognition of same-sex marriages, the Consumer Financial Protection Bureau has issued new guidance on how lenders should work with marriages among same-sex couples. Tune in to the podcast for more information. 

Lastly, Hicks reviews a recent National Reverse Mortgage Lenders Association advisory reminding lenders of its ethics guidance around HECM-to-HECM refinancings. Following the recent shift in principal limit factor tables issued by the Department of Housing and Urban Development, NRMLA is restating its guidance with the expectation that some former HECM borrowers will now qualify for more proceeds under the new PLFs. 

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Talking Points:

  • Do not use these words in advertising says survey
  • The strongest & weakest housing markets. Which is yours?
  • CFPB clarifies lending to same-sex couples
  • NRMLA issues ethics advisory on HECM to HECM refinancing

Listen now. “Reverse Focus is the ultimate resource for reverse mortgage professionals providing the technology, training and marketing to grow your business. We are your one-stop resource for those committed to taking their business to the next level.” Editor’s Note: These posts are sponsored by Reverse Focus.

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