Matthew Speakman on what’s driving homebuyer demand

Zillow Economist Speakman explains what Zillow’s recent report on homebuyer demand tell us about the current state of the housing market.

Record low mortgage rates hold steady at 2.72%

This is the second week in a row rates have sat at the lowest recorded level in the survey’s near 50-year history.

What Yellen as Treasury Secretary would mean for housing

Experts weigh in on former Fed Chair’s possible impact on GSE reform and how she could jumpstart the economy.

Building the one-touch digital mortgage

As Katherine Campbell drives toward a one-touch mortgage, she’s taking time to share what she has learned along the way.

Real Estate

Social: Instagram

Chelsea Peitz, national director of social sales at Fidelity National Financial, shares three major things that you can do today to really elevate your game on Instagram. 

To maximize your Instagram, Peitz explains, “There’s some really important things that we need to make sure we’re looking at to get found, to show up in searches and to really let people know who we are to generate some leads.” 

The first tip she shares here is the importance of your profile picture. “I know this might sound obvious, but it should be your face,” She says. “It is really important to remember your personal brand will follow you around every time you direct message someone and every time you comment. You want that personal brand recognition to be a top of mind every time you’re communicating with somebody within Instagram.”

Watch the full session to hear all three of the organic ways that you can optimize and maximize your Instagram profile to attract the right people.

Watch the full session below. To go back to the full engage.marketing 2020 on demand summit, go here.

Panelist:

  • Chelsea Peitz, National Director of Social Sales, Fidelity National Financial
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